Today we’d like to introduce you to Cowgirl Candace
Hi Cowgirl, so excited to have you with us today. What can you tell us about your story?
I was born into the saddle — literally. As a fourth-generation Georgia cowgirl and farmer, my upbringing was steeped in agriculture, rodeo traditions, and the grit of the Deep South. While many see cowhand culture as a singular narrative, I knew firsthand that the rural South was vibrant, skilled, and deeply rooted in history — and I wanted to tell these stories.
My career started with a passion for storytelling, journalism, and branding. I took my Southern childhood, mixed it with my editorial expertise, and cultivated a brand that amplifies Black country Western culture, American South agriculture, and rural community storytelling in spaces where voices are often overlooked. From writing for international publications and appearing on magazine covers to shaping brand narratives and championing outdoor adventure lifestyles, I’ve dedicated my work to making sure the world sees the richness of being country.
Today, I continue to bridge history, heritage, and media, ensuring that the next generation knows that farming and cowhand life isn’t just a story in history books. It’s alive, thriving, and more manifold than ever.
We all face challenges, but looking back would you describe it as a relatively smooth road?
One of the biggest challenges I’ve faced is telling the stories that aren’t on pop culture’s radar. In a world where trends drive visibility, I’ve had to dig deeper, push harder, and stand firmer in my commitment to storytelling that isn’t just clickbait but cultural preservation.
Mainstream narratives often overlook innovation in Black rural spaces, Western heritage, and agriculture’s deep ties to our survival. The challenge isn’t just in finding these stories—they exist all around us—but in getting them the recognition they deserve. Whether it’s pitching editors who don’t see the value in these narratives, fighting against stereotypes that box in what it means to be “country,” or making sure our history isn’t rewritten by those who weren’t there to live it, I’ve had to navigate an industry that often favors the familiar over the fundamental.
But I don’t chase trends—I build legacies through storytelling. And that means amplifying voices that have been left out of the conversation for far too long. From the land we cultivate to the traditions we uphold, these stories aren’t just entertainment. They’re survival guides, cultural blueprints, and testaments to our resilience. The challenge continues, but so does my mission and bliss work.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a storyteller, brand strategist, and cultural preservationist who specializes in bringing untold narratives to life. As a professional communicator, I help brands, publications, and organizations craft compelling messages that not only engage but also educate, inspire, and drive impact. Whether through journalism, public relations, social media marketing, or editorial content, my work is rooted in authentic storytelling with Southern soul.
I’m known for shining a light on stories that history books and mainstream media often neglect, especially those tied to Black rural communities, Deep South agriculture, and our versions of outdoor culture. What sets me apart is that I don’t just write about these worlds. I come from them.
One of my proudest storytelling endeavors is sharing my family’s centennial farmland legacy. Our farm isn’t just a piece of land — it’s a testament to generations of resilience, stewardship, and deep Southern roots. That’s the heart of my work, ensuring that these narratives don’t just survive but thrive for generations to learn and grow from. At the end of the day, my drive is simple: to tell the stories that need telling with the truth and grit they deserve.
Is there any advice you’d like to share with our readers who might just be starting out?
Stay rooted in the truth, even when the world doesn’t see the value in your story. Rural journalism and cultural storytelling aren’t just about reporting. It’s about preserving history, amplifying voices, and making sure that the past, present, and future of rural life are documented with authenticity. If you want to walk this path, you have to become relentless — in your research, in your curiosity, and in your commitment to telling stories that aren’t always trending but are critical to our sustainability.
Get out there. Live the stories you want to tell. Walk the land. Talk to the elders. Work the farms. Horseback ride the trails. Cook the harvest. Literally, immerse yourself into the culture. The best storytellers aren’t just observers. They’re participants who honor the nuances of the communities they cover.
Build relationships, not just bylines. Whether you’re writing about a rancher, a rural activist, or a first-generation farmer, their stories are legacies, not just headlines. Respect the craft, earn trust, and write with purpose. And most importantly: Write from the soul. The best stories aren’t just told—they’re felt. Let your storytelling become a bridge between tradition and innovation. History and progress. Keep pushing and preserving. Never stop digging for the truth.
Pricing:
- Strategic Comms Planning: starting at $2.5K
- Brand Storytelling & Copywriting: starting at $2K
- Script & Speech Writing: starting at $1.5K
- Creative Direction: starting at $1.5K
- Social Media Marketing: starting at $1K
Contact Info:
- Website: https://cowgirlcandace.com
- Instagram: @thecowgirlcandace
