Today we’d like to introduce you to Deja Davis.
Hi Deja, so excited to have you with us today. What can you tell us about your story?
I am a publicist here in the Atlanta area. I am a graduate of Savannah State University where I received my B.A. in Mass Communications with a concentration in Public Relations. My journey was interesting, as Public Relations was not my first career choice. I originally was a Chemistry Major and quickly found that it wasn’t for me, so I changed my studies to Communications. When I began communications, my concentration was audio and video but I fell in love with Public Relations soon after — Now here I am!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My journey was not smooth, but what journey is? One of my biggest struggles was finding a position in my field. As we know, it can be hard for college graduates to get started in their field, and graduating at the beginning of the pandemic only amplified that for myself and countless other graduates. While I was actively applying, nothing was biting. I ended up taking whatever job I could get, which were retail positions. It also led me to feel discouraged, and I almost stopped trying to pursue a career in PR. But something in me told me to continue to brush up on my skills, so I took part in marketing and social media internships. Even though they weren’t exactly PR, they were something similar that I knew they would be beneficial down the line. Fast forward to a year later, I was working as an admissions specialist, and one day I randomly decided to apply for a PR job that popped up in my recommended list on LinkedIn and I finally got that “YES” I was so desperately looking for.
We’d love to learn more about your work. What do you do, what do you specialize in, what are you known for, etc? What are you most proud of? What sets you apart from others?
I am a publicist (also known as a PR coordinator or PR specialist) and my job is to connect businesses and brands to their target audiences through media channels. That can look like securing earned media appearances — such as interviews, helping to develop social media content, creating written materials such as press releases and media advisories, facilitating media training, and a plethora of other targeted media materials.
What I can say that I am most proud of is not giving up and allowing myself to grow. Things aren’t always easy, but they fall into place when they need to and this industry is always changing, so there is always something new to learn.
What separates myself apart from others is my ambition and my drive. One thing about me is when I’m working on a project, I give it my all and then some. I will stop at nothing to make sure the project is done and done professionally and aesthetically.
What matters most to you?
Genuine relationships! When you’re genuine, you’re always being true to yourself, which makes it easier to create meaningful connections and enjoy the moment or space that you’re in. It’s also refreshing to know that people gravitate towards you for solely being you and they always have your best interest in mind.
Contact Info:
- LinkedIn: https://www.linkedin.com/in/dejadavis23/
- Instagram: https://www.instagram.com/_dejadavis/
- Facebook: https://www.facebook.com/deja.davis.39904/
