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Rising Stars: Meet Erica Benton of East point

Today we’d like to introduce you to Erica Benton

Hi Erica, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I am a talented, self-taught makeup artist who discovered her passion for beauty in 2019. Since then, I have built an impressive portfolio, working across various mediums, including soft glam, editorial shoots, music video sets, and movie productions. With expertise ranging from soft glam to SFX makeup, my artistry and dedication are evident in every look I create.

My professional experience includes working for MAC Cosmetics, where I refined my skills and deepened my industry knowledge. I currently works part-time at Sephora while continuing to take clients through my own business, Enchanted Beauty— Your Glow, Enhanced. In addition to offering makeup services, I also provides personalized shopping experiences, one-on-one sessions, teaching individuals how to achieve a flawless makeup look on themselves.

My mission is simple yet powerful—to enhance the natural beauty you already have. My approach to makeup is not about altering features but about elevating and highlighting what makes each person unique. Through my artistry, I aims to help every client feel confident, radiant, and empowered for any occasion.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road hasn’t been the smoothest, but I’ve remained faithful and confident in my talent, trusting that things will fall into place. One of the biggest challenges I’ve faced is balancing work while managing client bookings, especially during slow seasons in the makeup industry. Like any freelance career, there are periods of high demand and times when things slow down. However, I see these moments as opportunities to refine my craft and explore new avenues. My goal is to secure a consistent position in the film and entertainment industry, which would provide more stability while allowing me to continue doing what I love.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a professional makeup artist specializing in editorial, natural glam, full glam, movie productions, and I’m currently expanding my portfolio to include special effects makeup.

I am best known for my natural and creative makeup looks, creating flawless, radiant finishes that enhance my clients’ features while maintaining a polished and elegant aesthetic.

One of the things I’m most proud of is the editorial work I’ve been taking on. Editorial makeup allows me to tap into my creative side, experiment with bold and artistic concepts, and push the boundaries of traditional beauty. It’s an exciting space where I can truly express myself as an artist.

What sets me apart from others is my versatility. I’ve dedicated myself to mastering multiple styles of makeup rather than limiting myself to just one. Whether it’s soft glam, full glam, editorial, or SFX, I bring a unique touch to each look, ensuring that my work stands out in any setting.

Can you share something surprising about yourself?
One surprising thing that most people might not know about me is that I love to paint. Just like with makeup, painting allows me to express my creativity in a different way—it’s therapeutic and gives me another artistic outlet beyond beauty.

Another thing people may not realize is that I’m self-taught, but my journey has been shaped by valuable experiences and mentorship. While I initially honed my skills through countless hours of practice and hands-on learning, working with MAC Cosmetics and receiving guidance from my mentor, Makeup By Barbee has played a huge role in refining my techniques and deepening my industry knowledge. Their influence has helped me grow as an artist, pushing me to continuously elevate my craft.

Pricing:

  • Soft glam $125
  • Full glam $150
  • 1 on 1 $350
  • Inquire by onset appointment

Contact Info:

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