Today we’d like to introduce you to Felicia Lytch-Johnson.
Hi Felicia, please kick things off for us with an introduction to yourself and your story.
I started doing hair when I was a junior in high school and immediately knew it was my calling. I enrolled in cosmetology and continued until graduation, though I didn’t finish with my license right away. Determined to complete what I started, I later took a refresher course at Chris Logan Career College and earned my cosmetology license. I began working in Marion briefly before being introduced by my stepdad’s sister to my mentor, Douglas McGirt. Under his guidance, I learned the true artistry and business of beauty and worked alongside him for five years. In 2000, I moved to Roanoke Rapids, NC, and within nine months opened my first salon. After five years of growth, I transitioned into one of the largest salons in the city for two more years before feeling led to Raleigh, where I worked for three years.
In 2013, I felt a strong drawing toward makeup. My makeup mentor, Regina, constantly encouraged me to expand beyond hair and embrace makeup artistry as well. She believed I was called to do both. Tragically, just three days after I completed my application process, Regina passed away. It was heartbreaking, but in a full-circle moment, I was hired on the anniversary of her death — a sign that her spirit was still guiding me. When I later moved to Atlanta in 2016, I realized how prophetic her words had been. I found myself doing both hair and makeup, often working on set, and eventually clients began booking me for both services. That season taught me how beauty, purpose, and divine timing always intertwined
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road hasn’t been easy—it’s been filled with lessons, growth, and resilience. I’ve learned to become a better person and professional one head at a time, one face at a time. The beauty industry can be highly competitive, especially with the rise of a younger generation of stylists and artists, but I’ve always held my own. Experience, consistency, and authenticity have kept me grounded. Every challenge pushed me to evolve, refine my craft, and embrace change while staying true to who I am and the purpose behind my work.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a multidimensional beauty artist and the founder of Digital Beauty Bosses (DBB)—a platform where artistry, creativity, and digital entrepreneurship meet. My work spans hairstyling, makeup artistry, and permanent makeup, but at the core of it all is transformation. I believe beauty is both an inner and outer experience, and my goal has always been to help women rediscover themselves—one head and one face at a time.
Over the years, I’ve evolved from working behind the chair to teaching, mentoring, and building a digital brand that empowers others in the beauty industry to do the same. Through DBB, I teach beauty professionals how to turn their gifts into online success—creating digital products, mastering branding, and building sustainable businesses that reflect who they truly are. What sets me apart is my ability to merge artistry with healing and strategy. My clients and students often say that I don’t just enhance their beauty—I help them see their worth.
I’m most proud of how my journey continues to expand beyond traditional beauty spaces. From the salon to the digital world, I’ve learned that purpose evolves, and when you follow that divine nudge, your creativity becomes the bridge that connects passion to prosperity.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My advice to anyone just starting out is to stay consistent, stay teachable, and never lose sight of why you started. The beauty industry can be rewarding, but it also requires patience, discipline, and a genuine love for people. Don’t rush the process—mastery takes time. Every client, every mistake, and every challenge is a lesson that shapes your craft and your character.
I wish I had known earlier that comparison is the thief of creativity. There’s room for everyone in this industry, and your uniqueness is your power. Stay grounded, keep learning, and lead with integrity. The clients meant for you will always find you when you operate from authenticity and passion.
Pricing:
- Don’t sell yourself short
Contact Info:
- Website: https://FeliciaLachelle.com
- Instagram: FeliciaLachelle
- Facebook: FeliciaLachelle
- Youtube: FeliciaLachelle
- Other: https://www.digitalbeautybosses.com
