Today we’d like to introduce you to Fetti.
Hi Fetti, thanks for joining us today. We’d love for you to start by introducing yourself.
During the pandemic, I took an interest in beard grooming and growing a healthy beard. I started going on YouTube and researching different beard care companies. After a few experiences with different products and not being totally satisfied, I decided to make my own. I began watching do-it-yourself videos and started to practice until I came up with something that worked for me. Initially, it was beard oil, and I started putting it in 2oz bottles. I received so much support via Instagram, family and friends. From getting so much encouragement from my wife and customers, I extended the line to oil and butter.
No matter how much great feedback I received, I knew I had to keep expanding. Nothing stopped me from adding more components and elevating the brand. I want to provide as much value as possible by adding great ingredients, detailed packaging, and plenty of options. My first goal was having eye-catching labels and a logo. I knew I had to have a great slogan, and I had to stand out from every other company. I knew I needed a website, and I had to get approval from people who use beard care products. The best way I was able to do that was to have my products reviewed on YouTube .
From that, I learned a lot about the basics and standards that should be set for my products and company. One of the few things that separates me from other companies is that I provide 2oz bottles. A lot of companies provide 1 oz bottles, so it’s last longer. I also research different carrier oils and provide a new carrier blend for each new scent I put out. Most companies keep one successful blend and use them for most of their products. Customers are amazed at how I can keep changing my blends and provide value each time. This journey has been amazing and I love every part of it. I’m so excited and grateful to live out my purpose.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Overall compared to a lot of stories I hear from other entrepreneurs, I have had a great ride thus far. My mindset also is a little different this time around. I look at things from a positive perspective. I take the good out of everything. There are weeks when they are slow here and there, but I continue to promote and be creative. I also, compared to my peers in this industry, have gained a lot of growth and exposure in just three years. I attribute that to having a salesman and marketing background. I utilize Instagram and YouTube as often as I can. I am also very consistent, and I don’t take anything for granted. I continue to search for opportunities and growth as much as possible.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I come from an extensive background of sales and marketing. I was a banker for ten years, and I always specialized in cultivating relationships. I have always been a great concierge. And those talents transferred over to my beard care business now called Fetti Says. I am known for being honest and providing value. I am most proud of the joy I bring to people’s lives with great products and packaging. I also consult people through their beard journey. Some companies don’t respond in a timely fashion to customer issues. I do because it is the right thing to do, and I am also the face of my company. What separates us apart from others is that genuinely want people to have a great experience. Money comes and goes, but brand loyalty is priceless. Great feedback keeps going. I believe in pushing the envelope, being creative, and outdoing myself every time…
Any big plans?
I plan on continuing to grow, getting even better with packaging, and being placed in department stores. Being placed next to high-end beauty products. Educating more people on the importance of taking care of your beard and skin. Creating more awareness on beard health.
Pricing:
- An oil and butter combo kit is $60
- A full beard health kit which includes an oil butter, wash and conditioner is $100+
Contact Info:
- Website: https://fettisaysbeardcare.com/product-category/beard-oil-and-butter-combos/
- Instagram: @fettisays
- Facebook: Fettisays
