

Today we’d like to introduce you to Lolita Korneagay.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve always loved stationery. As a pre-internet kid, I felt that quality stationery was a status symbol. Textured papers and personalized letterhead were luxurious and exuded elegance and fine-taste. I would spend hours at the local stationery shop looking through all of the paper samples and envisioning my own designs. But when it came to mass-produced stationery products, like greeting cards and notebooks, I was always disappointed because I rarely saw anything that reflected me, my culture, or my style.
Last year, I joined a Facebook group for Black women who loved to shop at stores like Home Goods and TJ Maxx. Within that group, people would post photos anytime they found a product in a store that represented our culture, like a picture of a black woman, a notebook with an African theme, etc. As a result, people who lived close to that store would rush to buy the product before it sold it. It was like a virtual find-and-seek game.
One day, I went to my local store to search for some stationery that featured a black woman, which was posted in the group. I didn’t find the products that I was searching for, but I did decide that I could make my own line of stationery products that included women of color. And that’s how Lolita K Studio was created.
We all face challenges, but looking back would you describe it as a relatively smooth road?
So far, my journey has been pretty smooth. The hardest part was finding printing partners that produced high-quality products that would fit my brand aesthetic. I had to do a lot of research and order a lot of samples before I found vendors that could help me bring my vision to life.
Appreciate you sharing that. What else should we know about what you do?
I created Lolita K Studio to address the lack of diversity in the stationery industry. My greeting cards, note cards, and journals are designed to resonate with the global majority and feature various ethnicities, religions, and genders. I design and curate bespoke stationery that reflects the diverse American culture instead of just one group of people.
What was your favorite childhood memory?
As it relates to stationery, my favorite childhood memory was designing moving announcements. Growing up, we moved around a lot and I found joy in designing the announcements that we sent to our family and friends with our new address. I would meticulously write a clever verse that rhymed and carefully picked the card design. I guess it was my way of controlling a situation that I had no control over.
Contact Info:
- Email: hello@lolitakstudio.com
- Website: www.lolitakstudio.com
- Instagram: https://www.instagram.com/lolitakstudio/