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Rising Stars: Meet Patricia Holland-ward of Atlanta

Today we’d like to introduce you to Patricia Holland-ward

Hi Patricia, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
From a young age, I’ve had a passion for fashion and crafting. I learned to sew in high school, designing unique outfits to express my individuality. That drive to stand out has been a constant in my life, pushing me to take creative risks and explore new ways to showcase my style. In 2017, while working as a bartender at the Mercedes-Benz Stadium in Atlanta, my love for “bling” was born. As a proud Atlanta Falcons fan, I decided to create something special to wear on game days. I bought supplies from a craft store and customized my Falcons hat. The response was incredible, with one customer even offering me $100 on the spot to buy it. That moment sparked the creation of Shine Designs by Pat.

Today, I specialize in custom gifts and apparel, with a strong focus on rhinestone embellishments. Some of my favorite creations include rhinestone-encrusted footballs, hats, roller skates, and clothing. I hope to inspire women, especially those over 50, to pursue their passions. Bling isn’t just for women and girls anymore.. it’s for everyone! Who wants to be basic? Everyone deserves to shine and I’m here to help them do it—one rhinestone at a time.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I never really set out to start a business. It started from a hobby that became something more. Although I have an MBA, it was geared toward corporate business, not entrepreneurship, so I didn’t know the first thing about starting my own brand. Being a one-woman show is also challenging because you’re everything -the owner, the designer, the stylist, the promoter . It can be overwhelming at times but the reward is fulfilling

Thanks – so what else should our readers know about your work and what you’re currently focused on?
As a creative, I love unique items -things that stand out from the crowd. My specialty is bling, I love the sparkle and shine. In today’s world, Everyone is jumping on the bandwagon.. You see bling everywhere and it’s not just for women anymore.. more and more men are embracing the sparkle, including entertainers and celebrities.

Before we go, is there anything else you can share with us?
I started this brand after the age of 50, when some would think it’s too late. It taught me that it’s never too late to do something that brings you joy. Blinging has been therapeutic for me in difficult times and a source of supplemental income. I’m grateful for the opportunity to do something that I enjoy and make extra money whilst doing it

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