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Rising Stars: Meet Shelby McDuffie

Today we’d like to introduce you to Shelby McDuffie.

Shelby McDuffie

Hi Shelby, thanks for joining us today. We’d love for you to start by introducing yourself.
I apprenticed in Athens, GA, to become a Master Cosmetologist. The apprentice route afforded me the opportunity to work with exponentially more clients than a normal student. This experience led me to value and focus on excellence in the client experience.

My next achievement was honing my skills at a premier Atlanta beauty spot. There I took advantage of top-notch training offered by one of the fastest-growing salons in the country. This training included both hair care and design and the business side of salon ownership.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When my family began to grow with the addition of my two girls, Emersyn and Ada, I downsized my schedule and began a collaboration with a salon nearer my home. The reception that I received here from my local community inspired me to reach out and find my own salon space.

I recently launched Lane West Hair Co. It’s an upscale boutique salon nestled on the campus of Malibu Med Spa in Jefferson, Georgia. It was a dream of mine for a while to develop a salon space all my own where I could provide the level of professionalism, service, and care that my clients have come to expect and deserve. Understandably, the process of development and design was a bit stressful. I think my clients agree though, that the resulting salon space is indulgently comfortable, inviting, and well-appointed.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
While I provide full salon services at Lane West Hair Co., hair extensions and lived-in color are my in-demand specialties. On-site hair and makeup bookings are also available for weddings and special events.

We are proud of our small-town charm while still offering a luxury big-city salon experience!

Contact Info:

Image Credits
@12gagephotography @loveleighphotography @lucky15photography

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