Angela Williams shared their story and experiences with us recently and you can find our conversation below.
Angela , a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: Are you walking a path—or wandering?
I am doing both; walking with intention but allowing myself to be open, curious and wander along the way. And honestly, that duality is exactly what SABLE + SAGE was built for. I’m walking with intention — I know the woman I’m becoming and the life I’m building. But I’m also letting myself wander when something pulls at my curiosity. There’s a quiet kind of wisdom in that mix. The path gives me direction; the wandering gives me depth. Together, they’re shaping a journey that feels honest to who I am right now.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Angela, the founder of SABLE + SAGE. The brand started from a simple truth: my life was moving fast, and nothing in my closet could keep up. I was shifting between high-pressure roles in tech, long flights, quick workouts, and the everyday rhythm of being present for the people I love — and I wanted clothing that felt as intentional and grounded as I was trying to be.
So I made it myself.
SABLE + SAGE is built for women who live in that same in-between space — ambitious, evolving, carrying a lot, but still craving ease. What makes the brand special isn’t just the pieces; it’s the philosophy behind them. It’s about showing up with quiet confidence. It’s about choosing presence. It’s about feeling like yourself, even on the messy days.
Right now, I’m focused on expanding that energy beyond the clothes — running retreats, creating wellness experiences, and building a community where women can connect in real, meaningful ways. My goal is simple: to make space for women to move through their lives with more intention, more ease, and a little more breath.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who were you before the world told you who you had to be?
I was a curious, outspoken girl who trusted her instincts long before the world told me to polish them. I moved through life with wonder — asking questions, imagining possibilities, and believing I could build something beautiful with my own hands. There was no pressure back then, no titles to live up to — just joy, creativity, and a natural pull toward understanding how things worked.
As life unfolded, the expectations grew louder. Achievement became a language I learned to speak fluently, sometimes at the expense of that instinctive, imaginative part of myself. But SABLE + SAGE brought her back to me.
Starting my own venture allowed me to play again — to experiment, to create, to trust my instincts in a way I hadn’t in years. It taught me how to fail forward, over and over, until success became a matter of persistence and clarity. And most importantly, it reminded me to have fun along the way. Building this brand has connected me with incredible people, opened doors I didn’t know existed, and brought me back to the version of myself who leads with curiosity and heart.
In many ways, SABLE + SAGE isn’t just a brand. It’s a homecoming — a return to who I was before the world tried to tell me otherwise.
What fear has held you back the most in your life?
The fear of failing held me back for a long time. And not just failing publicly — failing quietly, failing myself, failing to live up to a version of womanhood that never really fit me. I spent years trying to be the “right amount” of everything: not too much, not too little, just perfectly composed. In that process, I silenced a lot of my own creativity. I chose conformity over curiosity, and it showed. I was achieving, but I wasn’t expanding.
That fear created a kind of quiet frustration that followed me through my career — the sense that I was living inside a mold instead of a life.
Everything shifted around 42. I stepped back from a career that looked incredible from the outside but had slowly burned me out on the inside. When I finally paused long enough to hear my own voice again, I realized the fear wasn’t protecting me — it was limiting me. And choosing myself, choosing something new, choosing to build SABLE + SAGE… that was the moment I stopped letting fear lead.
I’m still aware of it. I still feel it. I still hear that voice of doubt that creeps in at 2a when I am trying to sleep. So it’s there and it may always be there, but it no longer gets to decide the shape of my life.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Whom do you admire for their character, not their power?
It might surprise some people, but I genuinely admire Cardi B — not for her fame, but for her character. There’s a rare kind of courage in being unapologetically yourself, especially when the world is watching and your success is tied to how people perceive you. Most of us struggle with authenticity in private; she practices it publicly, in real time.
What I admire most is her vulnerability. Authenticity is one of the most vulnerable things you can offer — it asks you to stand in who you are without shrinking, without polishing every edge, without performing a version of yourself for acceptance. She reminds me that there’s power in showing up as you are, even when it feels risky. And I think there’s something deeply human — and deeply inspiring — in that. Also, she’s absolutely hilarious.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you laid down your name, role, and possessions—what would remain?
If I laid down my name, my role, and everything I’ve earned, I’m proud to say that the pieces that matter most would still remain. My community would remain. My faith would remain. My character — the way I move through the world, the way I choose love, the way I support the people I care about — that would all still be there.
For a long time, I held tightly to titles and accomplishments. They felt like proof that I was “enough.” But the older I get, the more I understand that what truly defines me isn’t what I do — it’s how I show up. It’s the quiet moments of choosing generosity. It’s offering love to the people who need it most. It’s standing in who I am without the armor of perfection.
I’m genuinely proud of the relationships in my life — the ones I’ve nurtured, the ones I’ve deepened, and the new ones built through vulnerability and honesty. Letting go of perfection made space for connection. Showing up as myself, imperfect and evolving, has been enough. And if everything else fell away, that’s what would still be standing.
Contact Info:
- Website: https://www.sableandsage.co
- Instagram: https://www.instagram.com/sableandsage.co/
