Tituauna Coleman of Atlanta,GA on Life, Lessons & Legacy

We’re looking forward to introducing you to Tituauna Coleman . Check out our conversation below.

Good morning Tituauna, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What are you chasing, and what would happen if you stopped?
What I’m chasing isn’t just success. It’s wholeness. I’m chasing the version of me I know I was always meant to be—the healed, confident, faith-filled woman who walks fully in her purpose, takes care of herself and her son, and uses her story to help other women rise too.

With The Princess Effect, I’m not just building a brand—I’m rebuilding me. Every lip kit, every ebook, every class I create is rooted in something I once needed. I’m chasing impact, freedom, and legacy. I want to show women that you don’t have to be perfect, rich, or loud to be powerful. You just have to be willing to believe in yourself, start over when needed, and glow through what you grow through.

If I stopped? I’d betray everything I’ve prayed for and every woman who needs this movement, even if she doesn’t know it yet. I’d stay in survival mode instead of stepping into the life God has been pulling me toward. And I can’t do that. I’ve been through too much not to turn my pain into purpose and my dreams into a roadmap for someone else.

So I keep chasing—not from lack, but from love. Love for the woman I’m becoming, and love for the women watching me bloom.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi! I’m Tituauna Coleman—entrepreneur, makeup artist, content creator, and the founder of The Princess Effect. I’m based in Georgia and currently balancing a 9–5 job while building a beauty and lifestyle brand that’s rooted in transformation from the inside out.

The Princess Effect is more than just makeup. It’s a movement for women who are ready to heal, glow up, and walk fully in their power. Through my UNRELEASED lip kits, ebooks, digital courses, and content, I help women reconnect with their confidence, femininity, and purpose because I know what it’s like to feel lost, silenced, or stuck. This brand was born during a time I was reinventing myself. I was learning how to love myself again, how to dream bigger, and how to start over boldly, intentionally, and beautifully.

Right now, I’m in the middle of a full rebrand—everything from colors and packaging to my message and offerings is evolving. I’m launching lip kits, confidence-boosting resources, and transformational classes designed to help women look good, feel good, and become who they were always meant to be. My goal is to use my story, my skills, and my content to empower women to glow differently not just for aesthetics, but for alignment.

This new era of The Princess Effect is all about beauty with depth, elevation with grace, and soft power with purpose

Amazing, so let’s take a moment to go back in time. What part of you has served its purpose and must now be released?
The part of me that I’m releasing is the version of myself that believed survival was enough. The one who settled for being quiet to keep the peace, dimming my light so others wouldn’t feel uncomfortable. That version of me served a purpose she kept me safe when I didn’t feel seen or supported. She got me through the hard times, through uncertainty, heartbreak, and self-doubt.

But now? She’s no longer who I need to be.

I’m stepping out of survival mode and into self-worth mode. I’m no longer operating from fear, lack, or overthinking. That old version of me didn’t know the power of her voice, the value of her story, or the impact she could have just by showing up fully as herself. Releasing her means embracing the woman I’ve been becoming confident, called, creative, and committed to leaving a legacy.

I’m no longer afraid to take up space. That’s what The Princess Effect is really about letting go of smallness and stepping into the softness and strength that’s always been there. So I honor who I was… but I don’t need her anymore. She got me here, and now it’s time for her to rest so I can rise.

What did suffering teach you that success never could?
Suffering taught me what success never could: who I really am when no one’s clapping.

When everything was silent when I felt overlooked, broken, or forgotten suffering showed me the truth. It stripped away the distractions and made me sit with myself, my patterns, my pain, and my purpose. It taught me to trust God when nothing made sense. It made me resourceful, resilient, and raw. It revealed my strength when I had no one to lean on but me and Him.

Success is beautiful but it’s loud. It comes with praise, momentum, and external validation. But suffering? That’s where you build your foundation. That’s where I learned how to create from an empty cup and still pour into others. That’s where I discovered that my worth isn’t tied to how many likes, sales, or views I get it’s in how I rise, again and again.

Suffering taught me to stop pretending, to ask for help, to surrender, to rebuild. It birthed The Princess Effect, because I had to fight to feel like royalty again when life made me feel anything but. Success celebrates you. But suffering? It builds you.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief or project you’re committed to, no matter how long it takes?
I’m committed to building The Princess Effect not just as a brand, but as a movement no matter how long it takes.

This isn’t just about lip kits or digital products. It’s about creating a safe space where women can heal, glow up, and discover their worth spiritually, emotionally, financially, and creatively. I truly believe that every woman has a version of herself that’s buried under survival, fear, or silence. And I’m committed to helping her rise.

Even if it takes years to fully scale, even if I have to fund every step from my 9–5 at first, even if I’m the only one who believes in the vision at times I’m still committed. Because this isn’t a hustle for me; it’s a calling.

This brand is tied to my own transformation. I’ve seen what happens when you start believing in yourself again. I know what it’s like to feel overlooked, underestimated, and burnt out from giving so much to others with nothing left for yourself. That’s why I won’t stop. I’ll keep showing up, evolving, and pouring into this until it becomes everything I see in my spirit because I know there’s a girl out there waiting on someone like me to show her what’s possible.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What will you regret not doing? 
I would regret not giving The Princess Effect everything I’ve got. Not because of the sales or social media success—but because of the purpose behind it.

I would regret not showing other women—especially mothers, dreamers, and women who’ve lost themselves—what it looks like to rise again. I’d regret playing small just to stay comfortable. I’d regret staying silent when my story could’ve been someone else’s survival guide. Most of all, I’d regret not becoming the woman my younger self needed and my future self already sees.

There’s a fire in me that knows I was called to more—more impact, more healing, more beauty with depth. And if I don’t follow through on that? If I let fear win or wait for the “perfect time”? I know I’d wake up one day feeling like I abandoned my assignment.

So I’m choosing to go all in—even when it’s slow, even when it’s scary—because the only real failure would be walking away from a purpose that was placed inside me for a reason.

Contact Info:

• Website: https://app.acuityscheduling.com/schedule.php?owner=20334284
• Instagram: https://www.instagram.com/_theprincesseffect?igsh=dzB6NGFiamoxdTZ2&utm_source=qr
• Facebook: https://www.facebook.com/share/1J2tjBC8SP/?mibextid=wwXIfr
• Youtube: https://youtube.com/@tituaunaelizabeth?si=DSLZHBL6mV_xLC7m