We recently had the chance to connect with TJ Prater and have shared our conversation below.
TJ, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do you think is misunderstood about your business?
Graphic design and type design are often misunderstood as surface-level aesthetics when, in reality, both are rooted in problem-solving, strategy, and deep technical craft. Graphic design is frequently reduced to “making things pretty” or executing someone else’s ideas. Still, strong design is about effective communication, audience awareness, and visual systems that require thorough research, iterative development, and specialized expertise. Similarly, type design is often overlooked, as if fonts simply exist, when in fact every letterform is intentionally drawn, refined, and engineered for legibility and function — often over years of work. Because good typography and design usually feel seamless, they are frequently invisible until they fail, leading to the misconception that anyone with software can do the job or that fonts should be free. In truth, both disciplines demand rigorous training, critical thinking, and creativity, making them essential partners in how we read, interpret, and experience information.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Tiffany Joy Prater, a graphic designer, educator, and type enthusiast passionate about the intersection of design, culture, and communication. Through my teaching and creative practice, I explore how typography and visual systems can shape stories, bridge communities, and spark dialogue. My brand, Tiffany Joy Prater Design, is rooted in curiosity and problem-solving — I believe design is more than decoration; it’s a language that connects people. What makes my work unique is the way I weave research, storytelling, and typography into projects that feel both thoughtful and human. Alongside my role as an Associate Professor of Graphic Design, I’m developing projects that highlight the importance of type design, design education, and collaborative creativity. At the heart of what I do is a belief in design as a tool for empowerment — a way to help others see, think, and communicate in new ways.
Great, so let’s dive into your journey a bit more. What did you believe about yourself as a child that you no longer believe?
The power of gifting is now overrated – I now like to live by the KonMarie method, which is choosing what sparks joy.
What fear has held you back the most in your life?
I believe that many people, including myself, struggle with Imposter Syndrome. Despite my education, experience, and accomplishments, I often doubt my ability to handle various projects effectively. Over time, I’ve learned to acknowledge my feelings and the negative thoughts that come with them. I try to be kind to myself, set realistic goals, and embrace imperfections.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
My work and family are the most important to me, and it would be difficult to decide which one is more significant.
Okay, so before we go, let’s tackle one more area. What do you understand deeply that most people don’t?
People often face personal issues that can lead to miscommunication, which they may fail to recognize.
Contact Info:
- Website: https://tiffanyjoyprater.com/
- Instagram: https://www.instagram.com/tjiprater
- Linkedin: https://www.linkedin.com/in/tiffanyjoyprater/
Image Credits
@TJPrater
