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Exploring Life & Business with Deanndra Ross of State Your Mood

Today we’d like to introduce you to Deanndra Ross.

Hi Deanndra, thanks for joining us today. We’d love for you to start by introducing yourself.
Starting when I was a teen, I struggled with expressing myself due to the feeling of not being heard or fitting in, so I mostly stayed to myself, suppressed my talents, you know just ultimately not being who I was. As I entered adulthood, I struggled with trying to find out what I wanted to do with my life. I went to college for so many years trying to find out what I wanted to do, and nothing clicked. In 2016 I was blessed with my daughter and that’s everything started to change for me drastically. I was dealing with not only being a first-time single mother but also having postpartum depression, which affected me in a lot of ways. So, after doing a lot of self-reflection and healing, I then decided to start learning who I was and to do things that I enjoyed doing again. By 2017 I started back doing one of my other favorite hobbies, outside of video games which is crafting. I always enjoyed making things look cute and expressive. After starting to do the things that I loved and enjoyed I then finally realized that self-love is the most important aspect of life.

My story is what brought me to create STATE YOUR MOOD in 2018, to let those who struggled as I did, know that it is okay to be who you are because you were born to express not to impress! I guess you can say that I didn’t choose entrepreneurship chose me. It chose me to create a brand to inspire and motivate others to never allow anyone or your circumstances to change who you are and to be who you are.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Of course, it hasn’t been a smooth road.

We’ve had our fair share of struggles, but I think that’s normal for any business, in any industry. If you asked us what we would have done differently if we could go back to the beginning and start over, I don’t know that we would say anything. It was a learning process, and the lessons we learned were difficult—but they were also exactly what we needed to get where we are today.

Becoming a solo entrepreneur, you wear so many hats and it honestly pushed me to learn a lot when it comes to marketing and photography. After looking at a few YouTube videos and a little practice, I taught myself how to take my product pictures. Also, to improve my marketing for my business, in 2021, I decided to continue my college career to obtain my degree in marketing, which led me to develop a marketing and branding company, DeaCreative Studio & Co.

I truly don’t know where I would be if it wasn’t for entrepreneurship.

Thanks – so what else should our readers know about STATE YOUR MOOD?
STATE YOUR MOOD is a lifestyle brand that offers multiple ways to express yourself authentically while practicing self-love through home fragrance, apparel, and body care.

OUR MISSION is to encourage you to let your authentic self out of the boxes that society puts you in and to live life with an open mind and completely different from what is expected of you!

Can you talk to us a bit about happiness and what makes you happy?
What makes me happy is being with the people I love. These are the people who know me better than anyone else, and they love me just as much as I love them. They’re my biggest support system, and they make me feel safe to be myself. We have the best time when we get together! It’s just so great to spend time with those who mean the most to me in my life.

Contact Info:

Image Credits
DeaCreative Studio & Co.

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