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Meet Jason Hawkins and Jaret Patterson of Respected Roots in Doraville

Today we’d like to introduce you to Jason Hawkins and Jaret Patterson.

Thanks for sharing your story with us Jason, Jaret. So, let’s start at the beginning and we can move on from there.
Historically, barbershops have been at the forefront of implementing grooming traditions, but Respected Roots has positioned themselves to be the new golden standard. After noticing a lack of multi-cultural cosmetic grooming lines, Hawkins and Patterson felt that it was time to take matters into their own hands. In a league of their own, Respected Roots started their crusade to bridge the gap of multi-cultural grooming products.

See more about their story at: https://www.youtube.com/watch?v=6IUcujT08sk

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In the past three years, we have not experienced many struggles at all. We have had an abundance of support and growth beyond what we ever expected.

Respected Roots – what should we know? What do you guys do best? What sets you apart from the competition?
Respected Roots is a natural men’s cosmetic grooming line company headquartered in Atlanta, GA. The company was created in 2015 by two entrepreneurs and great friends, Jason L. Hawkins and Jaret Patterson.

Historically, barbershops have been at the forefront of implementing grooming traditions, but Respected Roots has positioned themselves to be the new golden standard. After noticing a lack of multi-cultural cosmetic grooming lines, Hawkins and Patterson felt that it was time to take matters into their own hands. In a league of their own, Respected Roots started their crusade to bridge the gap of multi-cultural grooming products.

Respected Roots travels to a number of hair shows and trade shows across the U.S. to introduce and educate consumers about their brand and product benefits. This experiential marketing approach has been pivotal to their substantial growth in three years. Additionally, Respected Roots has heightened brand awareness by hosting multiple events such as pop-up mixers, charitable galas, and fundraising events.

Respected Roots is more than a brand…it is a culture! Hawkins and Patterson are both passionate about elevating their platform to restore confidence into communities by promoting positive change and social empowerment. Not only are they known for creating an industry-leading grooming line for men, they also continue to gain notoriety across the U.S. for their community involvement with their non-profit organization, Brotherhood Initiative and their Respected Roots Magazine.

You can purchase their products and magazine through their online store, local beauty supply stores, barber shops/salons, and Amazon.

www.respectedroots.com
www.respectedrootsmagazine.com
www.amazon.com/respectedroots

What moment in your career do you look back most fondly on?
Being able to start our non-profit organization, The Brotherhood Initiative. We have partnered with a number of County District offices and school systems within the metropolitan Atlanta area to implement various community revitalization and youth programs. The program curriculum includes:
* Financial Literacy
* Entrepreneurship
* Leadership
* Collegiate Planning and Scholarships
* Effective Communication
* Conflict Resolution
* Etiquette/Grooming Practices

The Respected Roots Brotherhood Initiative recently connected with Atlanta Public Schools to implement their Leaders of Tomorrow Program to focus on inspiring underserved male students through education, enrichment, and empowerment. Hawkins and Patterson share a vision to change the narrative of underserved youth in America by shaping a generation of ingenuitive and innovative thinkers. Participating students gain well-rounded, invaluable leadership skills that prepare them to excel throughout high school, college and adulthood.

Contact Info:

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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