Meet Darance Scoon of Keller Williams, AutoMate Auto Brokers and Atlantafornia in Buckhead

Today we’d like to introduce you to Darance Scoon.

Darance, can you briefly walk us through your story – how you started and how you got to where you are today.
I attended Georgia State University and received a Bachelor’s degree in Marketing. I’ve always had a strong interest in the art of salesmanship. After graduating, I worked for NBA TV at Turner Broadcasting for a year and soon left to pursue entrepreneurship. I started working part-time as a doorman for Four Seasons Hotel so I can have more flexibility with my schedule. Soon after getting acclimated to my new hours of operation I began to plan out how I would take advantage of my new availability. I then came up with the idea to form a clothing company called Atlantafornia which I eventually want to grow into a household brand that can sell more than just apparel. Once Atlantafornia became financially independent and no longer needed assistance from me or my partners, I then decided to go after a bigger stream of income.

This is when I enrolled into real estate courses in order to obtain my real estate license. Once I received my license, I decided to work for Keller Williams. This turned out to be one of my greatest career decisions because after learning how to do the job effectively I excelled rather quickly. I then used the money I made in real estate to obtain my Dealer’s License for automobiles. So now I have three income streams that are pretty reliable and help solidify me as a true Entrepreneur.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No, it has been anything but smooth, to be honest. I would compare this journey to a rollercoaster. My reasoning for this is because there are so many highs and lows when trying to pursue entrepreneurship. Often it feels like you are just wasting money & time and should just give up and apply for a “9 to 5”. Other times you will see rewards for your efforts and it’s just enough to keep you motivated to continue. For example, when starting my Auto Brokerage, my partners and I spent over $20,000 before we started to see any returns on our investment. So let’s just say anyone who plans on taking the leap of faith to be self-employed should be prepared to take plenty of losses before they ever see a “W”. But when and if you survive all the losses the W’s will come and it will all be worth it.

Alright – so let’s talk business. Tell us about Keller Williams, AutoMate Auto Brokers and Atlantafornia – what should we know?
Real Estate: I am a licensed realtor in GA which means I can sell to anyone in the state. I primarily focus on the Metro-Atlanta area but I will gladly help anyone outside of it. I list home to sell, I represent buyers and get them the best deals possible and also help investors with all of their real estate needs.

I am known for my negotiating skills and always getting a better deal than advertised for my clients. I am most proud of my drive and how hard I’m willing to work to satisfy my client’s needs. My knowledge of the housing market and how to optimize equity/profits for my clients is what sets me apart from my competition.

AutoMate Auto Brokers: We are an Auto Brokerage located in Atlanta, GA. We sell used cars to any and everyone that needs them. We specialize in supreme customer service and we are known for having great cars for low and affordable prices.

We are proud to be in business for two years and steadily growing in the market. Our prices set us apart from all the other competitors.

Atlantafornia: We sell clothes and specialize in streetwear. We are known for our unique style of clothing as well as intertwining the laid back culture of California with the flash and vibes of a southern city like Atlanta.

We are proud to have been featured in music videos and magazines throughout the years as well as been worn by numerous influencers. What sets us apart is our name. It is unique and always catches the attention of passerby’s.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My partners in Atlantafornia and AutoMate deserve tons of credit.

Atlantafornia: Will Hill & Derrion Barlow.

AutoMate: Will Hill & Michael Offei.

We keep each other accountable and pick up the slack for each other when need be. A great business can’t be run without great people.

Contact Info:

• Website: www.atlantafornia.com, www.automateautobrokers.com
• Email: darancescoon@kw.com
• Instagram: scoon.atl

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