Meet Keinnan Chaney of Disoriented Collections in Lithonia

Today we’d like to introduce you to Keinnan Chaney.

Keinnan, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It all started in high school. I was probably about 15-16 years old and had been playing baseball all my life and for the longest thought sports was my only way out of things. Turns out I was wrong, I ended up having spinal surgery and my dream shattered. I began to think about other things I loved and fashion had always been one. I remember making custom clothes in high school and people caught on. I had met one of my close friends and we would always talk about new fashion trends and what we could do to change the culture. I was originally apart of a team with him and the brand Xquisite. Super dope and had lots of love. Eventually, we reached an end and eventually will make a huge comeback. In the meantime, I had another project in mind ( Disoriented collections). I knew my concepts were going to be based off real life experience and things others could relate to. So I put my passions and my feelings and mixed them with my creativity. Things have been super amazing thus far and I can’t thank my supporters enough and all the customers. Disoriented is for the unique ones who feel alone as a creative or just a little different from others. No matter what you’re the person that stands out in the room and with this brand people will understand why.

Has it been a smooth road?
Fashion will never be a smooth road. You face new challenges everyday, from copyrighting things to new concepts and colors. Everyday is a constant thinking process of how things can grow beyond the brand. How can I make the customers feel what I was thinking when I created it. How can I make it last long term etc … money is always a challenge because you have to put up your personal income into things that aren’t guaranteed but it’s all worth it because I believe in the brand. Disoriented has taught me patience and it has taught me that loving something more than wanting income from it will take you a lot further.

So let’s switch gears a bit and go into the Disoriented Collections story. Tell us more about the business.
Disoriented Collections is bigger than a brand. It’s a legacy in the making. I plan on taking it to bigger levels than fashion. Using my platform to change the community and the world. We specialize in all garments, from Tees to hoodies and denim. We are known for the popular “friends aren’t real” tee. This tee is legendary and it shows the truth in today’s society, friends come and go and this tee shook things up a little but also brought people closer. I’m most proud of the customers and the love me and my brand have been getting in such short time. Seeing my brand in other states and countries is the most amazing thing ever, I can’t thank everyone enough. I think what sets me apart from others is it’s authentic it’s pure, it’s real feelings into everything I do as a company owner.

How do you think the industry will change over the next decade?
As we know fashion changes just as much as music changes and sometimes more. I see big shifts coming and I’ve been preparing myself in ways to make sure I’m there when it’s happening with a bigger name and platform. I want to be the change in the fashion industry.

Contact Info:

• Website: Www.DisorientedCollections.com
• Email: 4049930810
• Instagram: @Disoriented.Atl
• Twitter: @Disoriented_Atl

Image Credit:
Shot by: 40Visuals

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