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Meet Donovan Staples

Today we’d like to introduce you to Donovan Staples.

Donovan, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my business in March right after a time in my life where I felt I had something to prove. I drew little pictures of the three different hairstyles I always wear. The three different hairstyles represent different stages, moods and triumphs in my life. I originally started sewing and printing my own designs on plain shirts and old clothes I had until I realized that my vision was something special and I decided to start making more than just one product at a time. I found connects down at my college, FAMU, and it helped me a lot. I started to sell out of shirts and decided to expand to different clothing. I am happy that my business is slowly growing. I started to get messages from other brands wanting to collaborate with me. Now I am working on selling out of my current release and episode HOWHIGH2FLY Episode 001: “OUT OF LINE.”

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It wasn’t a smooth road to get to where I am. Getting people around me to support me was very hard. I would have to let them know the meaning of my clothing and why they need clothing from me! I am still struggling to get new customers to buy new HOWHIGH2FLY clothing. When I first started, it was amazing having people close to me to support me. Now I have people from New York, North Carolina, South Carolina, Florida, Georgia, California, Texas, and many other states.

We’d love to hear more about your business.
Green. Two types of it. How high does it take two actually fly? HOWHIGH2FLY is a brand of romance. The legend behind HOWHIGH2FLY started based off of a very deep interest in the attraction. Elijah Audré (Donovan Staples), the creator of HOWHIGH2FLY, keeps connections and messages in the brand hidden and subliminal to customers. It is a brand of deep thought. It is a brand of positivity. It is a brand of the ups and downs of feelings. It is a brand that says what you think, but can’t say. The bases of HOWHIGH2FLY is romantic and free flowing happiness. Every release, name of the product, name of the release, and the color is based on romance. It is more than just a face. It is more than just a logo. It is more than just a word.

HOWHIGH2FLY specializes in streetwear and trying to create different ways of fashion that can change the way the customer sees clothing. As a company, I am most proud of what my brand means and what it stands for. Most people can relate to me and I love that my brand gives me the chance to speak for myself and how I interpret things. My brand has a strong meaning to it. The way I promote my brand in video theme and episode setting is different from just releasing clothes.

Is there a characteristic or quality that you feel is essential to success?
The quality of the clothing and how it is promoted is most important to my success. I feel like using videos as another way to show how the clothes come to life is very important to me.

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