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Meet Jason Meninger of OutdoorFlics Digital Studios and Media Lab in Buford

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Today we’d like to introduce you to Jason Meninger.

Thanks for sharing your story with us Jason. So, let’s start at the beginning and we can move on from there.
After launching ADventure, LLC to concept and publish Hooked on the Outdoors magazine—an award-winning national outdoor sports and lifestyle publication—from 1998 to 2006, Adventure Advertising, LLC was spun off as a traditional advertising agency to develop a wide range of print and experiential marketing deliverables for several leading brands within the sportfishing, marine and hunting verticals (with Shimano North American Corp., Carolina Skiff Boats, and Lowrance Marine Electronics leading the way). As the agency’s focus shifted from traditional to more new-media offerings, OutdoorFlics was formed as the digital division of Adventure Advertising, emerging as the agency’s sole rebranded name in January, 2017.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The nearly two-decade journey—emanating from ADventure, LLC’s initial print publishing roots and culminating in today’s OutdoorFlics Digital Studios + Media Lab—has been marked by constant learning and nimble adaptability. In the time between OutdoorFlics being born as the digital division of Adventure Advertising and the present day, the greatest challenge has been the agency’s continual need to educate marketers on the constantly evolving media landscape and consumers’ increasing adoption of digital content consumption.

Please tell us about OutdoorFlics Digital Studios and Media Lab.
OutdoorFlics Digital Studios + Media Lab is a digital-first, video-centric, data-driven, lifestyle-content brand agency that combines integrated, results-driven marketing expertise with publishing DNA and cutting-edge IP-based distribution strategies to provide differentiation and measurable results for its clients in the outdoor lifestyle, agriculture/green, and college sports verticals. OutdoorFlics’ ‘secret sauce’ lays in the fact that the company is comprised of active ‘doers’ that represent a mirror image of the targeted consumers its clients are seeking to reach and impact.

If you had to go back in time and start over, would you have done anything differently?
I would have adopted a digital-first, video-focused mentality—and company culture—sooner than we did.

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