Inspiring Conversations with Jerri Reid of The Snobb Collection

Today we’d like to introduce you to Jerri Reid.

Hi Jerri, so excited to have you with us today. What can you tell us about your story?
Honestly, I stumbled upon this. It wasn’t planned at all. I started by being a fashion blogger. Never in a million years did I think I would be the CEO of a luxury cosmetic line. Being a fashion blogger allowed me to gain an organic following of over 500k followers. Which gave me a platform to showcase my products. I’m still transitioning if I’m being honest. Most people are still used to me posting the hottest fashion looks but I decided to step out on faith and go a completely different route. Was I terrified? ABSOLUTELY. Do I regret it? ABSOLUTELY NOT. Betting on myself was the best thing I ever did.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Nothing is smooth about entrepreneurship. It’s literally always something but that’s also the beauty in it. I’m at the stage where I’m really focused on learning the business and what makes a business successful. I’ve had typical struggles along the way. Logo decisions, choosing brand colors, which direction to take the brand, etc. But now that I have my direction, The Snobb Collection is on a great road to success!

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
The Snobb Collection is a luxury cosmetic line created to make you feel like that girl!! No complexion is left out. We have cosmetics for literally everybody! My brand is designed to bring out your confidence. From the quality of my products to the packaging, it’s made to make you feel girly and luxurious.

What sets my brand apart is not only am I’m I serving you qualify cosmetics on. Platter but it’s the experience you get with us. You will really feel like that girl. These cosmetics will really have you feeling yourself. And that’s my overall mission. To make women feel good and confident about themselves.

From our campaign shoots to our branding, it’s giving confidence and luxury!

I’m proud most for our feature in ESSENCE and BET!! That was mind-blowing. It was confirmation that I’m headed in the right direction.

What do you like and dislike about the city?
What I love about my city is it’s so much success here! And the food, baby it’s just something you have to experience, lol.

What I dislike about my city now is with the population growing at a rapid speed, it also is bringing a lot of crime to the city. It doesn’t feel safe anymore. And the traffic, let’s not get started on that!

Contact Info:

• Website: www.Snobbcollection.com
• Instagram: https://instagram.com/thesnobbcollection_?igshid=YmMyMTA2M2Y=

Image Credits
@shotbychareese