Meet Anita Redd of Anita’s Balm and R H Performer

Today we’d like to introduce you to Anita Redd.

Anita, please share your story with us. How did you get to where you are today?
Anita’s Balm – I created Anita’s Balm on behalf of my middle son who was born with eczema. Doctors 20 years ago told me what not to use, no fragrance, alcohol or dye so I created the first Anita’s Balm in my kitchen and incorporated in 2011 and now we ship it for people afflicted with skin disease all over the world.

R H Performer – I created R H Performer on behalf of my youngest son, who became famous after his 5/20/17 performance on Saturday Night Live with Katy Perry.

Since then we have received offers from all over the world and I created r H Performer in June 2018.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Anita’s Balm – It has been a rough road, we have had A Lot of trial and error to discover the best ways and places to sell the balm. We tried tradeshows, magazine ads, online specials etc., some of which were not very successful.

R H Performer – I had to learn a lot in a short amount of time about an industry I had little experience with. I went through several events where we lost money after working very hard on a project. I had the triple stress of Russell being a minor, traveling frequently and dealing with the schools so I felt like I was spinning 9 plates to keep everything going.

Anita’s Balm and R H Performer – what should we know? What do you guys do best? What sets you apart from the competition?
Anita’s Balm – We sell a line of products that prevent and soothe dry skin, some of them in 3D printed compostable containers. I am most proud of our rapid results on skin disease and the many repeat customers who swear by our products and order regularly.

R H Performer – We book the Backpack Kid for shows, events, wedding, games and other entertainment venues. I am most proud of my son and I took the message to end racism across the world through his appealing dance and comedy. He was invited to Santiago, Chile and was featured on the front page of the newspaper the second day of his visit, to my knowledge, the only white suburban American teenager to appear. He has been nominated Influencer of the Year by Digitales Estrellas, a Spanish speaking organization and appears to be the only white teen nominee.

What moment in your career do you look back most fondly on?
Anita’s Balm – Appearing on Fox 5 Atlanta news regarding the results we are getting with our balm.

R H Performer – Russell winning the Shorty Award for dance and winning Kid’s Choice award from Nickelodeon

Pricing:

• Anita’s Balm – our price range is $2.00 to $40

Contact Info:

• Address: 745 Dean Way Lawrenceville, GA 30044
• Website: http://www.anitasbalm.com/Store.html and https://thebackpackkid.com/
• Phone: 7703308446
• Email: anita@anitasbalm.com
• Instagram: https://www.instagram.com/thebackpackkid/
• Facebook: https://www.facebook.com/AnitasBalm/

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