Today we’d like to introduce you to Kristina Green.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started out selling $5 jewelry, just trying to make people feel good about themselves without spending a lot. What began as a small idea grew faster than I could’ve imagined. I built my business through consistency, live shows, and connecting directly with women who loved affordable fashion as much as I did.
Four and a half years later, I became the first African-American woman to own a wholesale store in Atlanta’s Wholesale District. Today, I supply boutiques across the country through my store, Greater Goods Imports & Wholesale, while still running my retail brand, The Fashion Hunter.
It’s been a journey of faith, strategy, and a lot of late nights — but also one of purpose. I went from selling single pieces to helping other women build businesses of their own, and that’s what I’m most proud of.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road. I started without investors, mentors, or a clear blueprint — just vision and grit. I had to learn everything through trial and error: managing cash flow, balancing retail and wholesale, training staff, and recovering from mistakes.
There were times I felt overwhelmed — shipments delayed, customers unhappy, or months when I didn’t know how I’d make payroll. On top of that, I faced backlash from peers who thought I stepped into wholesale to compete with them, when in reality my goal was to create access and opportunity.
As a Black woman in Atlanta’s Wholesale District, I also had to earn respect in spaces that weren’t built for me. But every challenge taught me how to protect what I’m building, lead with integrity, and move with strategy instead of emotion. The road hasn’t been easy, but it’s made me stronger and wiser — and I wouldn’t change a thing.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m the owner of The Fashion Hunter and Greater Goods Imports & Wholesale. I specialize in helping boutiques and everyday women access high-quality, on-trend jewelry and accessories at affordable prices. My work bridges retail and wholesale — I sell directly to customers through live shows and my online boutique, and I also supply other retailers across the country with the same products that helped me build my brand from scratch.
What I’m most proud of is creating a space that opens doors for others. I’ve helped countless boutique owners get started — from showing them how to get their sales tax licenses and build Shopify stores to giving them access to inventory that helps them grow. I didn’t just want to sell products; I wanted to build a pipeline for people like me to win.
What sets me apart is my transparency and connection. I share the process — the good, the bad, and the lessons. I’m not afraid to show people that success comes with struggle. I built my business from the ground up with authenticity, and that realness is what keeps my customers, peers, and partners believing in what I do.
What do you like and dislike about the city?
What I love most about Atlanta is the energy — especially within the Black professional and entrepreneurial community. There’s a real sense of culture, creativity, and connection here. I love how there’s always something happening — from fashion events to music, art, and business networking. Atlanta truly gives you space to dream big and make it happen.
What I like least? The traffic! You can plan your whole day around avoiding it and still end up stuck somewhere on 285. But honestly, even with that, I wouldn’t trade the city for anywhere else. Atlanta has been the perfect place to build and grow.
Contact Info:
- Website: https://www.thegreatergoods.net
- Instagram: @Greatergoods_Wholesale
- Facebook: https://www.facebook.com/greatergoodsimportsandwholesale
Image Credits
Soul Focus Studios, Joshua Paschall
