Jasmine J-Su shared their story and experiences with us recently and you can find our conversation below.
Good morning Jasmine, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What are you being called to do now, that you may have been afraid of before?
I’m being called to take up space in rooms I used to feel unworthy of, to stand in my voice as a filmmaker and storyteller fully. For a long time, I let my fear of being misunderstood or underestimated hold me back from playing my part. Now I feel called to build boldly to lead projects, tell the stories I’ve carried for years, and trust that what I create has a place in the world.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Jasmine “J-Su” Seward, and I’m the founder of B.O.S.S. Certified Productions, an independent film company dedicated to telling bold, emotionally charged stories that explore power, identity, and transformation. I’m a filmmaker, writer, and creative director who believes in creating work that feels cinematic, layered, and deeply intentional.
What makes my brand unique is its focus on authenticity and depth, bringing unseen perspectives to light and building worlds that challenge how we define strength, silence, and control.
Right now, I’m in the post-production and festival phase of my short film, The Silent Crown, a psychological thriller drama about identity and self-reckoning. It represents where I’m headed as an artist driven by vision, purpose, and the desire to create work that stays with you long after the credits roll.
B.O.S.S. Certified Productions isn’t just a company, it’s a movement built on creativity, independence, and legacy. Every story leaves a trace, and I’m here to make sure ours do too.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What part of you has served its purpose and must now be released?
The part of me that keeps trying to explain the light when it’s already shining. For years, I’ve carried the weight of wanting to be understood, laying out every detail, every reason, every “why” to prove my heart was pure. But that chapter was written in survival ink. It taught me empathy, but it also kept me small.
Now, I’m releasing the urge to explain my peace. The work speaks. The silence holds. I no longer owe translation for my becoming. What’s next doesn’t need permission; it just needs presence.
If you could say one kind thing to your younger self, what would it be?
If I could say one kind thing to my younger self, I’d whisper, You were never too much, you were just early.
The world hadn’t caught up to your rhythm yet. The way you felt everything so deeply, the way silence could shake you, the way you dreamed in color when life only showed you gray, none of it was wrong.
Keep your spark unedited. The same softness they told you to hide will one day become your power. The same curiosity that made you feel out of place will be the reason you create worlds. You won’t need to shrink to be seen; you’ll learn to stand in your own light, and everything meant for you will recognize you when you do.
Sure, so let’s go deeper into your values and how you think. How do you differentiate between fads and real foundational shifts?
Fads make noise; foundations make echoes.
A fad feels rushed, loud, trendy, and temporary. It demands attention but rarely leaves an imprint. A real shift moves quietly at first, but you feel it deep in how people think, create, and connect. It challenges comfort zones, not just aesthetics.
For me, the difference is energy. A fad fades when the spotlight moves. A foundational shift keeps growing even in the dark. It builds culture, it changes language, it makes us remember. As a filmmaker, I move with what lingers, not what’s loud.
Okay, so before we go, let’s tackle one more area. What do you understand deeply that most people don’t?
That becoming often looks like nothing is happening. The real transformation doesn’t come with fireworks or fanfare. It happens in silence, in solitude, in the spaces where no one is clapping. Growth hides inside the waiting, the uncertainty, the moments when you question everything but still move anyway.
Most people look for proof before they believe. I’ve learned to believe before the proof shows up. That’s faith. That’s creation. That’s the part of the journey you can’t post, but it’s where the foundation is built.
Contact Info:
- Website: https://www.bosscertifiedpro.com
- Linkedin: https://www.linkedin.com/in/bosscertifiedproductions/
- Facebook: https://www.facebook.com/JasmineJSu
- Youtube: https://www.youtube.com/@JasmineJ-SuDirector
