Jasmine Beck shared their story and experiences with us recently and you can find our conversation below.
Jasmine, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What is something outside of work that is bringing you joy lately?
Lately, I’ve been finding so much joy in the change of seasons. There’s something about that first hint of fall in the air—the crisp mornings, golden light, and the feeling of new beginnings—that makes me slow down and savor the simple moments. I love the cooler weather, when I can finally pull out my favorite sweaters and wrap up in something cozy. The scent of fireplaces drifting through the neighborhood, warm mugs in hand, and the leaves starting to turn—all of it just fills me with comfort and gratitude. This season always feels grounding and full of quiet magic.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Jasmine Beck—an Atlanta-based entrepreneur with a love for all things hospitality, creativity, and connection. My path has taken a few unexpected turns over the years—from co-creating The Cocktail Club in Charleston to launching my plant-forward food truck, Sunshine Alchemy, which has been serving the Atlanta community for over seven years.
That same heart for service naturally led me into real estate, I became a realtor here in Atlanta this year, joining Epique’s The All Points Team. I love helping people find spaces that truly feel like home.
And then there’s Coral Castle Cattery, which I co-own with my mom. We raise hypoallergenic Siberian cats—a breed that’s especially close to my heart since I’m allergic to most others. It’s been such a joy to share that discovery with other animal lovers.
Everything I do—whether it’s catering, keys, or kittens—is rooted in care, creativity, and connection. Each venture is an expression of joy and service, and together they reflect the beautiful balance I’ve found between passion and purpose.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What breaks the bonds between people—and what restores them?
I think what breaks the bonds between people most deeply is the loss of trust. When trust is broken, even unintentionally, it creates distance—because it shakes the sense of safety and honesty that true connection is built on. But I also believe that bonds can be restored when there’s genuine authenticity and vulnerability. It takes real courage to show remorse, to listen, and to take responsibility with an open heart. Healing doesn’t happen overnight, but when both people show up with sincerity and a willingness to rebuild, trust—and love—can grow even stronger than before.
What did suffering teach you that success never could?
Suffering has taught me things that success never could. It’s through pain and challenge that I’ve learned what true resilience feels like—the quiet, steady strength that only comes from moving through difficulty rather than avoiding it. In many ways, it reminds me of yoga. The practice itself can be uncomfortable; it asks you to stay present through the tension, to breathe when your instinct is to resist. Yet that surrender—the willingness to sit with discomfort—becomes deeply liberating.
Suffering, like yoga, teaches you to soften where you once hardened, to find peace in persistence, and to trust that transformation often lives on the other side of pain. Success may celebrate the outcome, but suffering teaches you the power of presence.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What would your closest friends say really matters to you?
My closest friends would say that what really matters to me is creating meaningful connections and making people feel cared for. Whether it’s through hospitality, real estate, or sharing my love of animals, I genuinely want to bring warmth and value into people’s lives. They’d also say I care deeply about health — both my own and others’ — and that I try to live mindfully, making choices that support well-being, sustainability, and the planet. I’m passionate about contributing to the evolution of the collective conscience by living with intention and encouraging others to do the same. At the end of the day, I think they’d say what matters most to me is living with purpose, kindness, and balance — while helping others grow and thrive along the way.
Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
hope people say that I lived a life full of purpose, creativity, and heart — that I brought people together, lifted them up, and made them feel seen. I’d want to be remembered as someone who followed her passions fearlessly, whether that was through food, real estate, or caring for animals, and who used those gifts to make a positive impact. I hope they say I inspired others to live with intention, to care for the planet and each other, and to believe that kindness and connection can truly transform lives. Most of all, I’d want my story to remind people that by shining your own light, you give others permission to shine theirs — and that the brightest legacy is the one that helps others discover their own.
Contact Info:
- Website: CoralCastleSiberianCattery.com SunshineAlchemy.com
- Instagram: @CoralCastleSiberianCattery @SunshineAlchemy
- Linkedin: Jasmine Beck
- Facebook: @CoralCastleSiberianCattery @SunshineAlchemy
Image Credits
Jasmine Beck
Katy Shotter
