Today we’d like to introduce you to Jolita.
Hi Jolita, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Growing up a student athlete, I didn’t see myself as a pretty girl. All of that changed my senior year when I had to get my pictures taken, and it felt like seeing myself for the first time. A little bit after high school, I started doing lash extensions and noticed lashes make or break the look. Regulations were changing and required an esthetician license for lash extension services. It only took 10 months. There, I was given Best Student Award due to dedication and talent amongst peers. My battle with spiritual warfare at this time was so prevalent. A time where I was being condemned for witchcraft despite being recognized for the very thing God had blessed me with: the gift of craftmanship, the gift of influence. Vanity is temporary, art is forever. As much as I pushed makeup away, it always had a funny way of coming back to me. A compliment, a conversation, a canvas. The message was clear.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Of course not. The gatekeeping by far has been the biggest challenge if any. I’ve been able to work on some pretty cool projects this past year by the grace of God. Thankful as always. There are a plethora of overall challenges the beauty industry faces as a whole. Makeup isn’t a real job. Makeup ages you. Makeup is for attention and lustful intentions. Makeup is one of the few jobs that won’t be replaced by AI anytime soon. Makeup only ages you with à lack of skin care when you’re already drying out over time, don’t contribute to it. There’s a 20% income increase compared to women who wear makeup versus those who don’t. Respectfully, put it on. You’re not better than the woman next to you because you like a more natural look and don’t do makeup. Being a pick me doesn’t get you paid.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I love this question. I love everything I do. Makeup. Lashes. Waxing. Facials. However, my favourite flex has to be threading. On average, it takes 6 months to a year to learn. In a month, I took my first client. When avid clients tell me I’m gentle, that’s by far the best compliment I receive. So I ran with it and refer to myself as Georgia’s Most Gentle Threader. The magic of it all makes me feel ancient. Ancient techniques enhance my facials as well.
Are there any important lessons you’ve learned that you can share with us?
Staying connected. Talent is good, relationships are great. Relationships pay and having a brand is continuous work. You have to constantly pitch and put yourself out there. As much as I like moving in silence, it can cost you. Word of mouth is more powerful than you know and as surprised as I am you all reached out, sometimes it’s not enough. A lot of people will try to take advantage of you because they know you’re building a name for yourself, especially as a makeup artist. Becareful of those who weaponize access.
Contact Info:
- Email: jolitabeautyservices@gmail.com
- Instagram: https://www.instagram.com/jolitalashes
- Facebook: https://www.facebook.com/share/1HhjX8gNzH/
Image Credits
Jejuan Smith
@jejuansmithphotos
Canon C
@shotbycanonc
Rocki
@rockiproductions
