Hidden Gems: Meet Johari Pennington of InStyle Getaways LLC

Today we’d like to introduce you to Johari Pennington.

Hi Johari, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started InStyle Getaways™ with a simple realization — a lot of travelers were paying more but getting less. Whether it was cramped hotel rooms or inconsistent experiences on traditional booking platforms, it felt like there was a gap between what people expected from travel and what they were actually getting.

As someone who values comfort, space, and intentional experiences, I wanted to create something that felt different — not just another vacation rental option, but a more elevated and curated way to travel.

That’s how InStyle Getaways came to life. The focus has always been on offering condo-style resort stays that give guests more room to relax, access to resort-level amenities, and a more seamless experience overall. Instead of listing everything, we take a more intentional approach by offering select stays and availability windows, which helps maintain quality and a better guest experience.

As the brand has grown, I’ve also become more intentional about who we’re serving and how. There’s been a natural shift toward travelers who value comfort, safety, and flexibility — especially women traveling solo or planning meaningful getaways, as well as those looking for extended stays that feel more like a home than a hotel.

Today, InStyle Getaways continues to evolve as a curated travel brand focused on delivering value, comfort, and experiences that feel both elevated and intentional.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like most businesses, it hasn’t been a completely smooth road — but the challenges have been part of building something more intentional.

One of the biggest challenges has been creating a model that feels different from traditional booking platforms while still being clear and easy for travelers to understand. Because we take a more curated approach, it requires a balance between offering enough options and maintaining the level of quality and experience we want to be known for.

Another learning curve has been building trust with travelers in a space where people are used to larger, well-known platforms. That’s something I’ve been very mindful of — making sure the brand is transparent, professional, and delivers on what it promises.

There’s also been a level of patience required in growing the business the right way. Instead of rushing to scale, I’ve focused on building a strong foundation, refining the experience, and being intentional about how the brand evolves.

Overall, the challenges have helped shape the direction of InStyle Getaways in a positive way, making it more thoughtful, more refined, and more aligned with the type of experience we want to provide.

Alright, so let’s switch gears a bit and talk business. What should we know?
InStyle Getaways™ is a curated travel brand focused on providing condo-style resort stays for travelers who want more space, comfort, and a more intentional experience than traditional booking options.

Rather than operating as a typical listing platform, we take a more selective approach by offering carefully chosen stays and limited availability windows. This allows us to maintain a higher level of quality and create a more streamlined, reliable experience for our guests.

We specialize in accommodations that feel more like a home than a hotel — with full living spaces, kitchens, and access to resort-style amenities. This makes our stays especially appealing for those looking for more flexibility, whether it’s a short getaway or a longer, more comfortable stay.

What sets us apart is the level of intention behind the brand. We focus on quality over quantity, clarity over overwhelm, and creating an experience that feels both elevated and accessible. There’s also been a growing interest from travelers who value comfort, safety, and flexibility, including women traveling solo or planning more intentional trips.

What I’m most proud of is building a brand that prioritizes trust and transparency while offering a different way to experience travel. At its core, InStyle Getaways is about helping people move beyond traditional booking platforms and choose stays that feel more aligned with how they actually want to travel — more space, more comfort, and a more thoughtful overall experience.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
The best way to work with InStyle Getaways is by visiting our website, where travelers can explore current travel releases, view available stays, and submit booking inquiries directly.

We take a more curated approach, so availability is often shared through select booking windows rather than a traditional open marketplace. This allows us to provide a more streamlined and intentional experience for our guests.

For those interested in collaborating or learning more, we’re always open to connecting with like-minded individuals and brands that align with our vision for elevated and thoughtful travel experiences.

Supporting the brand can also be as simple as engaging with our content, sharing our offerings, or referring others who are looking for a more comfortable and flexible way to travel.

Contact Info:

• Website: https://www.instylegetaways.com
• Instagram: https://www.instagram.com/instylegetaways
• Facebook: https://www.facebook.com/instylegetaways
• Other: https://www.tiktok.com/@instylegetaways

Image Credits
Images courtesy of InStyle Getaways™ and owner.