Meet Carina Jimenez of Myorehab

Today we’d like to introduce you to Carina Jimenez.

Hi Carina, thanks for joining us today. We’d love for you to start by introducing yourself.
I have always done sports growing up but my favorite is trail running. Around 2018 I was increasing my milage with my runs but I wasn’t stretching enough, which led me to injured my calf to the point it hurt to walk. At this time I was doing my doctorate in Chiropractic at Life University so I started researching how to release and treat the muscles. From one article to another I found the topic of cupping therapy. I read about it, didn’t think it twice and bought my first set of cupping. Once I got them I started experimenting on myself with the cups and saw how it helped me recover. Then I started asking friends from college if I could practice on them too. One night I was giving treatment to one of my friends and she said to me “we have an exam tomorrow that we still need to study for, you have been working on me for an hour and you are not charging at least $20 for this… you need to start charging” and I remember being like you’re right, I didn’t thought of that. The reality was that I just wanted to keep practicing and learning, but she had a good point: it was also about me giving my time for free.
After that night I started my first side hustle charging $20 for cupping treatments to chiropractic students. I kept researching, about myofascial release, and I order books about biomechanics and human locomotion. I suddenly got obsessed with the human anatomy and how everything works together and the capabilities of our bodies. Few months later I got certified on myofascial release techniques through Instrument-Assisted Soft Tissue Mobilization (IASM) and Cupping Therapy.
From that moment on, I started getting more referrals and started building a clientele. Back then I started treating people with cupping therapy by going to their houses. During the week after class, I would work and during the weekends. This was without planning it, without having a goal in mind. It wasn’t until the pandemic hit in March 2020 that things forced me to slow down. Once I had more time I started developing how I would systemize my treatment. I had two things in mind: I wanted to work in gym environments (or how I like to call it, The Human Lab) where I could bridge the gap between rehab and performance, and second I would combined soft tissue modalities with chiropractic care to optimize treatment.
From thinking about my treatment and then imagining how my ideal business would look like, Myorehab was born. I graduated from Life University with my Doctorate of Chiropractic in December 2020. During the pandemic, I stayed longer in Atlanta. I was still doing house visits when I met the owner of CrossFit 1490, he liked my work and he offered me a storage room at the CrossFit gym. I remembered that when I first enter the room it was full of boxes and equipment, I placed my table in the middle and started working. In May 2021 I registered the business and since then it has been a journey of growth and development.

The more time goes by the more I continue to learn and develop my craft, the hybrid approach between the muscles and the nervous system. With each passing day, I get more reassurance that through my profession I can impact people’s life and helped them realize how mind-blowing our bodies are and how we can take care of ourselves through movement.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting my own business has required a lot of sacrifices from me. I started it during my doctorate so I would go to class all day, then get out and work, arrive home around 9-10 pm to eat, study, then next day do it all over again. You sacrifice sleep and rest, time with friends, and things that you love to do. The reality is that there was no balance. But it taught me a lot about what resilience truly means. Those months taught me how to focus on the things I can control and to prioritize what really matters. When I started the business it felt like there was no rest days, the overwhelming emotion of figuring things out was mentally draining but once I started creating the systems things started to run more smoothly.

I felt overwhelmed not because I was incapable of doing what was needed, but because I was pushing my own limits, improving and expanding. Me recognizing that helped me navigate better the process (even today).

Life is a constant change that push us to adapt by throwing at us rough, uncomfortable and uncertain moments, but we must remember that is outside of our comfort zones that we growth. So I’m grateful for my struggles because they have shaped me and have made Myorehab what is today.

Appreciate you sharing that. What should we know about Myorehab?
At Myorehab, our mission is to optimize the human body by bridging the gap between rehabilitation and performance. We integrate chiropractic care, soft tissue therapy (cupping and IASTM) and strength-based progression to restore movement, reinforce motor control, and elevate physical capacity. Through a structured, performance-driven approach, we empower individuals not only to recover from injury, but to understand, care for, and take ownership of their bodies for long-term health and peak performance.

I’m often asked, “What exactly are you?” or “What’s your title?”—because I don’t fit the traditional mold of a chiropractor. Some people describe what I do as a mix between chiropractic care and physical therapy, or even a one-stop place for everything.

The reality is, the more I study the body, the more I realize that true results come from the integration of multiple elements—nutrition, sleep, movement, and consistent body maintenance.

What sets Myorehab apart is that we don’t just treat injuries—we build better bodies. My approach is centered on helping patients become more aware of how their bodies move and function, while breaking the limiting beliefs around what they’re capable of.

I’ve developed a method that blends hands-on care with structured movement and performance-based training, and I’ve seen it create real, lasting changes in people’s lives. My sessions are dynamic and intentional—because treatment isn’t just about recovering from injury, it’s about optimizing performance and pushing beyond previous limits.

What I’m most proud of, from a brand perspective, is the emphasis on education and ownership. When patients understand their bodies, they become more engaged and consistent in their care. They shift from being passive recipients of treatment to active participants in their progress.

That’s where the real transformation happens—when people regain control, build confidence through measurable physical progress, and develop the resilience to navigate the challenges that come with rehabilitation and performance.

Can you talk to us about how you think about risk?
That’s a good question! I like it

I consider myself a risk taker—someone who’s comfortable living on the edge of what’s known and what’s uncertain.

To me, there are two places we can exist in life: inside and outside of our comfort zone. Inside, things feel safe—but there’s little growth. Outside, there’s uncertainty—but that’s where real change happens. That’s where you learn, adapt, and evolve.

I’ve learned that growth comes from getting comfortable with the uncomfortable. Taking risks, even when they’re scary, is what makes life exciting and meaningful. It’s what pushes you to discover what you’re truly capable of.

I believe we only get one life, and no one else is going to live it for you. So when you feel that pull—that idea or vision that won’t leave your mind—I think it’s there for a reason. Ignoring it doesn’t just hold you back, it also takes something away from what you could contribute to the world.

Risk will always come with fear, but more often than not, it’s worth it. Because it’s in those moments—outside the comfort zone—where your character is built. That’s where discipline, resilience, and mental toughness are developed.

Bringing an idea to life is a risk in itself—but it’s one worth taking. It won’t be easy, but nothing meaningful ever is. That’s why I keep showing up and trying, again and again.

Contact Info:

• Instagram: myo.rehab_

Image Credits
Photographer: Ivan Rodriguez