Check Out Jamal Goss’s Story

Today we’d like to introduce you to Jamal Goss.

Hi Jamal, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m originally from Wilmington, North Carolina, and my journey really started in the church. Growing up, I was heavily involved from youth leadership to speaking and that’s honestly where I first found my voice. Being in that environment taught me how to connect with people, communicate with purpose, and lead at a young age. Looking back, that foundation plays a big role in who I am today as a storyteller.

Before journalism fully took shape for me, I had the opportunity to spend time in Afghanistan as a U.S. civilian supporting military operations at Kandahar and Bagram Airfields. I worked alongside service members, helping support logistics and daily operations for troops on the ground. That experience changed my perspective on life in a major way. It taught me discipline, awareness, and how to operate under pressure but more importantly, it deepened my understanding of people and resilience. Being in that environment, working alongside others in high-stakes situations, gave me a different lens that I now carry into the stories I tell.

After returning, I committed to pursuing journalism and earned my degree from Georgia State University, which is where my connection to Atlanta really began. While in school, I also interned with CNN, and that experience helped me see the impact and responsibility that comes with telling stories on a larger platform.

From there, I built my career step by step starting in Little Rock at THV11, then moving to WACH FOX in Columbia, on to FOX 46 in Charlotte, and later WIS in Columbia, where I anchored morning news. Each stop shaped me in different ways, but one thing stayed consistent: my focus on telling real, people-driven stories that matter.

Now, I’m in Atlanta working as a reporter for CBS News Atlanta, which feels like a full-circle moment. I’m back in a city that helped shape my early career, but now with more experience, perspective, and purpose. Being part of a growing newsroom here has allowed me to not only tell stories, but also be part of building something.

Outside of news, I’ve also stepped into authorship and continue to build my personal brand around storytelling, growth, and authenticity. For me, it’s always been bigger than just being on camera it’s about impact, connection, and using my journey to help others navigate theirs.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road. One of the biggest challenges for me has been navigating constant change moving from city to city, starting over in new markets, and having to prove myself again each time. That comes with uncertainty, long hours, and moments where you question if you’re on the right path.

Before journalism, my time in Afghanistan also presented a different kind of challenge. Being in a high-pressure environment, away from everything familiar, forced me to grow quickly. It taught me resilience, discipline, and how to stay focused even when things feel uncertain lessons that have carried over into my career in a major way.

In this industry specifically, the early mornings, demanding schedules, and the pressure to consistently perform at a high level can be tough. There were times early on where I had to adjust quickly, learn on the fly, and push through fatigue while still showing up for viewers every day.

Another challenge has been understanding that growth doesn’t always look like a straight line. There are moments where you feel like you’re taking a step back or waiting for the next opportunity, but I’ve learned that every experience good or difficult is preparing you for what’s next.

Through all of it, I’ve stayed grounded in my purpose. My foundation, especially growing up in the church, taught me how to remain steady and keep perspective. I’ve learned to embrace the process, trust my journey, and continue showing up even when it’s not easy.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
As a reporter at CBS News Atlanta, my work centers around telling stories that connect with people in a real and meaningful way. I cover a wide range of topics from breaking news to community-driven stories but I naturally gravitate toward stories that highlight real people, real challenges, and real impact. My goal is always to go beyond the headline and help viewers understand not just what’s happening, but why it matters.

I specialize in storytelling that feels human and relatable. Whether I’m live in the field early in the morning or producing a package under tight deadlines, I focus on bringing clarity, emotion, and context to every story. Working as a multimedia journalist has also allowed me to develop a well-rounded skill set shooting, writing, editing, and delivering stories in a way that feels authentic and engaging.

What I’m most proud of is the journey it took to get here. From my time working in Afghanistan as a U.S. civilian supporting military operations, to building my career market by market in places like Little Rock, Columbia, and Charlotte, every step has shaped my perspective and strengthened my ability to connect with people from all walks of life. Those experiences taught me resilience, discipline, and how to remain steady in high-pressure situations all of which show up in my work today.

What sets me apart is the perspective I bring into storytelling. I don’t just report the facts I focus on the human experience behind them. Growing up in the church helped me find my voice and taught me how to communicate with purpose, while my experiences outside the newsroom gave me a deeper understanding of people, struggle, and perseverance. That combination allows me to approach stories with both empathy and intention.

Outside of television, I’m also an author and content creator, continuing to expand my voice beyond the screen. For me, it’s always been bigger than just being on camera it’s about impact, connection, and using storytelling to inform, inspire, and bring people closer to the world around them.

How do you define success?
For me, success isn’t just about titles or where you end up it’s about growth, purpose, and impact. It’s knowing that you’re becoming a better version of yourself while also making a difference in the lives of others.

My definition of success has evolved over time. Earlier in my career, I focused on reaching certain milestones getting into bigger markets, landing opportunities, and advancing professionally. Those things still matter, but now I look at success more holistically.

Success is having the discipline to keep going, even when things aren’t easy. It’s being able to navigate challenges, stay grounded in who you are, and continue to grow through every experience. My time in Afghanistan, my journey through different markets, and even the early mornings in this industry have all shaped how I see that.

It’s also about connection. If I’m able to tell stories that resonate with people, inform them, or even inspire them in some way that’s success to me. Knowing that something I’ve done has had a positive impact on someone else carries more weight than any title.

At this point in my life, success is about alignment doing work that I’m passionate about, continuing to grow, and staying true to my purpose while building something meaningful over time.

Pricing:

• Speaking engagements and hosting available upon request
• Brand partnerships and collaborations (social + on-air)
• Content creation and media consulting
• Author appearances and book-related events

Contact Info:

• Website: https://www.cbsnews.com/team/jamal-goss/
• Instagram: @JamalGossTV
• Facebook: @JamalGoss
• LinkedIn: https://www.linkedin.com/in/jamal-goss-b83a4437/