Rising Stars: Meet Enin Jzar of Atlanta

Today we’d like to introduce you to Enin Jzar.

Enin, we appreciate you taking the time to share your story with us today. Where does your story begin?
My story begins long before At Ease ATL had a name.

I grew up in a family where care, community, and entrepreneurship were part of everyday life. My family owned a small business for most of my life, and I was able to see firsthand what it meant to serve people consistently. It was not just about selling something. It was about knowing the people who walked through the door, understanding what they needed, creating a reliable space for them, and showing up for the community in a real way.

That shaped me early. I grew up seeing small business as a form of service. It taught me that ownership comes with responsibility, and that a business can become part of the fabric of a neighborhood when it is built with care.

I was also raised in a home where natural remedies were normal. Herbs, teas, and home remedies were not presented as something trendy or separate from daily life. They were simply part of how we cared for ourselves and each other. If someone had a cough, there was honey. If someone had a fever or felt unwell, there might be lemon tea, cayenne, or something from the home apothecary. My parents kept natural remedies close, and I grew up understanding that wellness could start at home, with knowledge, intention, and access to simple resources.

That upbringing stayed with me.

As I got older, I became more interested in the connection between health, access, education, and community. I went on to earn a degree in Public Health Science from Georgia Southern University, which gave language and structure to things I had already witnessed in my own life. Public health helped me understand that wellness is not only about individual choices. It is also about access, environment, education, resources, and whether people feel empowered to make informed decisions for themselves and their families.

At Ease ATL was born from the intersection of those experiences: being raised around natural remedies, growing up with a family business that served the community, studying public health, becoming a mother, and working in roles that taught me how to create meaningful experiences for people.

Before becoming a full storefront, At Ease ATL started as a small herbal tea and apothecary brand. I began creating herbal tea blends, tinctures, oils, infused honey, magnesium products, and other plant-based offerings with the goal of making natural wellness feel approachable and useful. I was not interested in making wellness feel exclusive or intimidating. I wanted people to be able to ask questions, learn about herbs, understand what they were buying, and feel more connected to their own care.

In the beginning, I did a little bit of everything myself. I researched herbs, created blends, bottled products, labeled items, packed orders, showed up at markets, talked with customers, and continued learning along the way. Like many small business owners, I had to build while still managing real life. I am a mother of four, so At Ease ATL has grown alongside motherhood, work, financial limitations, time constraints, and the daily responsibility of holding many roles at once.

That part of my story is important because At Ease was not built with unlimited resources. It was built through persistence, creativity, strategy, and a deep belief that the vision mattered.

My professional background also helped shape the business. I have experience in photography, events, workplace experience, coordination, operations, and people-centered service. Those roles taught me how to think about space, flow, hospitality, customer experience, organization, and how people feel when they enter a room. That became important because I eventually realized At Ease ATL was bigger than products. It was about creating an environment.

I wanted At Ease ATL to be a place where people could come in, slow down, learn, shop intentionally, and feel welcomed. I also wanted it to be a place where other small businesses could be seen. Because I grew up around small business, I understand how much visibility, access, and opportunity matter. I know how hard it can be for micro-business owners to get their products in front of people, especially without the overhead of a full storefront.

That is why the At Ease ATL storefront includes more than herbal products. It is designed as an herbal tea and apothecary space, but also as a community-centered retail space. It brings together loose herbs sold by weight, herbal tea blends, natural wellness products, small business retail, art, workshops, educational experiences, and gathering space. The goal is to create something that supports both the customer and the maker.

Opening a storefront in Atlanta’s historic Sweet Auburn district feels especially meaningful. Sweet Auburn has such a powerful legacy of Black business, community leadership, culture, and resilience. To bring At Ease ATL into that environment feels like a continuation of so much of what shaped me: family, service, ownership, community, and care.

Where I am today is the result of many pieces coming together. I am the daughter of a family that modeled entrepreneurship and community service. I am someone who grew up with natural remedies as part of daily life. I am a Public Health Science graduate who believes education is part of wellness. I am a mother of four who has had to build with purpose and resourcefulness. I am a creative, a photographer, an organizer, and a business owner who wants to make wellness feel more accessible, more practical, and more connected to real life.

At Ease ATL is not something I created out of nowhere. It is an extension of how I was raised, what I studied, what I have lived, and what I believe communities deserve.

At its core, At Ease ATL is about helping people feel more informed, more supported, and more at ease in their wellness journey, while also creating space for small businesses, makers, and community connection. It is a business, but it is also a reflection of legacy. My family showed me that small businesses can serve people deeply, and At Ease ATL is my way of carrying that forward in my own voice.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, it has not been a smooth road.

My journey has required a lot of resilience, resourcefulness, and learning while building. I think from the outside people may see the beauty of the brand, the products, or the storefront, but there is so much that happens behind the scenes to bring a vision like this to life.

One of the biggest struggles has been building a business while also managing real life. I am a mother of four, so there has never been a version of entrepreneurship where I could give my business my full attention without also carrying the responsibilities of home, motherhood, work, and everyday life. I have had to build At Ease ATL in the margins, during late nights, early mornings, between responsibilities, and often while figuring things out in real time.

Another challenge has been access to resources. Like many small business owners, especially Black women and mothers, I have had to be very creative with limited funding. At Ease ATL was not built with a large investor, a full team, or unlimited startup capital. A lot of it has been built step by step through markets, pop-ups, personal investment, research, trial and error, and the willingness to keep going even when the next step was not always clear.

There have also been business growing pains. I have had to learn everything from pricing and inventory to product development, labeling, wholesale, retail operations, vendor agreements, events, compliance, insurance, signage, store layout, and customer experience. Each stage of growth has required me to become a different version of myself. What worked when I was selling at markets was not the same as what I needed to operate a storefront. I have had to constantly learn, adjust, and make decisions that protect both the business and the vision.

Opening a physical space brought another layer of challenges. Creating a storefront sounds exciting, and it is, but it also comes with pressure. There are build-out decisions, budgets, timelines, permits, furniture, fixtures, utilities, partnerships, vendor relationships, and a long list of details that customers may never see. I had to think not only about selling products, but about creating a functional space that could support herbs, teas, small business retail, workshops, community gatherings, and a welcoming customer experience.

I have also had to learn how to advocate for myself and my business. When you are building something community-centered, people can sometimes misunderstand that as meaning you should carry everything for everyone. I have had to learn how to be generous without overextending myself, how to collaborate without losing ownership of my vision, and how to create opportunities for others while still making sure At Ease ATL remains sustainable.

There have been moments of doubt, exhaustion, and pressure, but I also believe those moments helped shape the business into what it is. The struggles forced me to become more clear, more strategic, and more confident in what I am building. They also made me more committed to creating a space that makes the road a little easier for other small business owners, makers, and community members.

So no, it has not been smooth, but it has been meaningful. Every obstacle has taught me something. Every challenge has made the vision stronger. At Ease ATL exists because I kept choosing to move forward, even when the road was not easy.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Professionally, my work has always centered around people, experience, organization, and service.

I currently work as a Workplace Experience Analyst supporting a global professional services account. I first entered that environment in 2019 as a Workplace Experience Coordinator, and over time my role has grown from daily coordination into a deeper understanding of workplace operations, hospitality, systems, and experience strategy.

At the core of my professional life, I am very people-centered. No matter what role I am in, I want people to feel good, comfortable, respected, encouraged, and empowered. That has always been important to me. Whether I am supporting a corporate workplace, coordinating an event, photographing a family, helping someone select an herbal tea, or welcoming someone into At Ease ATL, I care deeply about how people feel in the experience.

In my current work, I help support the employee and client experience within a corporate environment. That includes thinking through how people move through a space, how meetings and services are coordinated, how communication flows, and how small behind-the-scenes details impact the way people feel at work. Workplace experience requires both structure and care. You have to be organized, responsive, detail-oriented, and able to anticipate needs before they become problems.

I have also been connected to events and event management since 2003, which gave me a strong foundation in planning, logistics, customer service, setup, timing, hospitality, and execution. Events taught me that people remember how an experience made them feel. The space, the flow, the communication, the welcome, and the follow-through all matter. My goal has always been to help people feel comfortable, respected, and taken care of.

In 2010, I started photography, which added another layer to my professional life. Photography taught me how to see details, emotion, beauty, and story. It strengthened my creative eye and helped me understand the importance of capturing a feeling, not just an image. That perspective has helped me as a photographer and as a business owner who thinks deeply about visuals, atmosphere, merchandising, and storytelling.

What I specialize in is creating thoughtful, people-centered experiences. My background blends corporate workplace experience, event coordination, photography, public health, operations, and entrepreneurship. I know how to manage logistics, but I also know how to create warmth. I know how to think through systems, but I also care about how people feel inside those systems.

I think what sets me apart is that I do not look at experience as just a checklist. I look at it as a full environment. I pay attention to what people need, what makes a space functional, what makes it welcoming, and what details can make the experience smoother, kinder, and more meaningful. I want people to walk away feeling better than they did when they came in.

My public health background also shapes my professional approach. I earned my degree in Public Health Science from Georgia Southern University, and that helped me understand the importance of access, education, environment, and community care. That perspective shows up in how I approach wellness, business, and customer experience.

At Ease ATL is really a reflection of all of those professional experiences coming together. My workplace experience background helps me think through the physical space and customer flow. My event background helps me plan workshops, gatherings, and community activations. My photography background helps me build the visual identity and feeling of the brand. My public health background helps me keep education and access at the center. And my family’s small business background reminds me that business can be a form of service.

What I am most proud of is that I have taken skills I have been building for years and used them to create something of my own. At Ease ATL is not separate from my professional life. It is a major part of it. It is where my experience in hospitality, operations, creativity, wellness, and community service all meet.

I want my work to be known for being intentional, organized, beautiful, useful, and centered on care. Whether I am supporting a corporate workplace, coordinating an event, photographing a moment, or building an herbal tea and apothecary space, my goal is always the same: to create an experience where people feel supported, welcomed, respected, encouraged, empowered, and at ease.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
People can work with me, collaborate with me, or support me in several ways.

The biggest way is by visiting and supporting At Ease ATL. Whether someone comes in to shop for herbal tea, loose herbs, tinctures, body care, or small business products, every purchase helps support the larger vision. At Ease ATL is not just a store. It is an herbal tea and apothecary space created to support wellness, education, community connection, and small business visibility.

People can also support by attending workshops, classes, pop-ups, and community events. I want At Ease ATL to be a space where people can learn, gather, ask questions, and feel more empowered in their wellness journey. Whether it is an herbal education class, a tea experience, a small business event, or a community gathering, participation helps bring the space to life.

Small business owners, makers, artists, and wellness-centered brands can collaborate through retail opportunities, pop-ups, workshops, and events. A major part of my vision is creating access for micro-businesses and local creatives who may not have their own storefront but deserve visibility and a place to connect with customers. I am especially interested in collaborations that feel intentional, community-centered, educational, creative, and mutually respectful.

Organizations, schools, community groups, and businesses can also work with me through wellness education, tea experiences, custom events, and programming. With my background in public health, workplace experience, event coordination, and herbal wellness, I enjoy creating experiences that are informative, welcoming, and people-centered.

People can also support by spreading the word. Sharing At Ease ATL with friends, family, coworkers, community groups, and on social media makes a real difference. Word of mouth is powerful, especially for small businesses. A share, a review, a recommendation, or bringing someone into the space can help us reach people who may need what we offer.

More than anything, I want to collaborate with people who care about community, access, wellness, creativity, and creating spaces where people feel respected, encouraged, empowered, and at ease. That is the heart of the work for me.

Contact Info:

• Website: https://www.ateaseatl.com
• Instagram: https://www.instagram.com/at_ease_atl?igsh=dzQwYnlxb2g4c3Ez