Today we’d like to introduce you to Wesley Camp.
Minerva started in 2006 in Duluth, GA. After noticing the abundance of hair & beauty salons across metro Atlanta, the question of where they get their furniture and equipment led to the ideas that started Minerva Beauty. As it turned out, the Salon Equipment industry was highly fragmented with several antiquated manufacturers selling through multiple tiers of distribution, and no internet presence. Minerva began filling the gap with direct-to-consumer sales, e-commerce, and a brick-and-mortar showroom with an airfare reimbursement incentive to entice salon owners to visit and see the furniture in person. Minerva grew quickly and moved to its current 150,000 square foot facility in Monroe in 2011. Minerva Beauty continues to distinguish itself with new, original designs, affordable factory-direct pricing, and the strongest online presence in the industry.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There was, of course, a learning curve in the first couple years, breaking into a close-knit industry, bolstering inventory and streamlining the manufacturing process. The main struggle has been accommodating rapid growth. After 2 expansions of the Duluth facility, it became apparent that the company would need room to continue growing. Minerva built a 100,000 square foot building in Monroe, GA (including 80,000 square feet of warehouse and 10,000 square feet of showroom), and recently completed another 50,000 square foot expansion.
Minerva Beauty – what should we know? What do you guys do best? What sets you apart from the competition?
Minerva manufactures, imports, warehouses and distributes salon furniture & equipment. We have a customer base exceeding 150,000 hair salons, spas, nail salons, cosmetology schools, hotels, and individual stylists/practitioners throughout the United States and Canada. Minerva specializes in styling chairs, styling stations, shampoo equipment, and pedicure chairs among other related products. We are most proud of our facility, our massive inventory, and our ability to fill orders quickly. We also pride ourselves on the level of service we offer to customers, delivering a little southern hospitality to the beauty industry.
What is “success” or “successful” for you?
Minerva succeeds when its customers succeed. We are grateful for the growth and success we have experienced, but ultimately we feel like we have played our part when a person can open a salon business with a relatively small initial investment and experience their own growth and success. What really makes us happy is when that customer calls back a few years later needed to expand or wanting to remodel and update their equipment to a new style.
Contact Info:
- Address: 390 Jim Daws Rd.
Monroe, GA 30655 - Website: www.minervabeauty.com
- Phone: 888-332-0123
- Email: sales@minervabeauty.com
- Instagram: minervabeauty
- Facebook: minervabeauty
