Today we’d like to introduce you to Michelle Joseph and Valerie Seibert.
A creative and talented, experienced communications professional, Valerie prides herself on being one of the best resources available in creating buzz and sustaining momentum in sports and media. Highlighting sports brands, non-profits, businesses, and athletes shining a light on what they are able to accomplish not only on the field but also their intricate life beyond the jersey. As a member of NFL Communications, Sports Business Journal, and Forbes the Culture, she brings a well-rounded perspective to her work in which her career path has afforded her the opportunities to work across a variety of people and brands.
A strategic and detail-oriented communications professional, Michelle dedicates her time to being an asset to her clients’ brands. She points out that reputations aren’t built overnight, and it is important to be proactive rather than reactive when building a brand. Michelle started her career working as a Marketing and Communications Intern at Big Brothers Big Sisters of Metro Atlanta. Still, her experience goes back to when she was in high school. Her goal is to find unique stories about her clients and share them through various communications strategies. She continues to educate herself in new social media trends, event trends, and communication strategies to provide her clients with the best experience.
We all face challenges, but looking back would you describe it as a relatively smooth road?
We would say that it has not been a smooth road. Many people think they can wake up and become an entrepreneur with no plan or goals. Since we are a new agency, one of the challenges we have been faced with is finding the right clients. It’s not always about if the client wants to work with us, but if we want to work with them. Another challenge is people not understanding the value of Public Relations. Oftentimes, people expect us to work for free in exchange for their network. When you work for free, people will take advantage of you. Working for free also devalues the industry you work in.
Thanks – so what else should our readers know about After Hours Communications & Events?
After Hours Communications & Events was established on March 14, 2021, we offer public relations, social media management, brand partnerships, client relations, event curation, and charity foundation management. What sets us apart from others is that we had the advantage of growing up in the new age of technology and social media. Social media is a powerful tool. If social media is not used correctly, it could hurt your brand, but it can elevate your brand to the next level. We see obstacles as opportunities. When people are faced with obstacles, it usually sets them back. Obstacles are just detours to the final goal. Focus on what you can control. The thing we are most proud about brand-wise is our values. We take them very seriously, and it helps us make business decisions. Values help lay the foundation for your personal brand, business, or organization. We don’t want to be a part of anything we do not believe in.
What were you like growing up?
Growing up, Valerie and I did not know each other. Valerie is originally from California, and I am from Florida. We both currently reside in Atlanta.
Contact Info:
- Email: info@afterhoursce.com
- Website: https://www.afterhoursce.com/
- Instagram: https://www.instagram.com/afterhoursce/
Image Credits
@bdpfilms_
