Exploring Life & Business with Damiete Jack of Doppel No.9

Today we’d like to introduce you to Damiete Jack.

Hi Damiete, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My journey with Doppel No. 9 has been one of faith, perseverance, and continuous growth. What started as a simple idea has evolved into a brand with a clear mission: making luxury-inspired fragrances accessible to everyone.

As someone who has always loved fragrances, I noticed that many designer and niche scents were priced far beyond what the average working person could comfortably afford. At the same time, the fragrance dupe market was crowded and often overwhelming, leaving consumers unsure of which alternatives were worth trying. That’s where the idea for Doppel No. 9 was born.

Under our parent company, DIFY (Do It For You), we created Doppel No. 9 to help people find their “doppelgänger fragrance” a scent that captures the essence of luxury without the luxury price tag. Our goal has always been to bridge the gap between quality and affordability while making fragrance discovery simple and enjoyable.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth ride. Like any growing business, we’ve faced challenges along the way, especially when it comes to expanding our reach and building brand awareness. Our biggest source of growth has been word-of-mouth marketing. We’ve been fortunate that people who try our fragrances often tell their friends, family, and coworkers about us, which has helped us grow organically.

Because our face-to-face connections and referrals have been so successful, we haven’t focused heavily on building a large online presence just yet. We do have an Instagram account where customers can browse our products, connect with us, and send us direct messages, but much of our growth has come from genuine conversations and personal recommendations.

As we continue to grow, one of our goals is to strengthen our digital presence while maintaining the authentic customer relationships that helped build Doppel No. 9 from the beginning. Every challenge has taught us something valuable and helped us move the business forward.

Appreciate you sharing that. What should we know about Doppel No.9?
At Doppel No. 9, we specialize in finding the best affordable luxury-inspired fragrances for everyday consumers. Through our parent company, DIFY (Do It For You), we focus on helping customers find their perfect “doppelgänger fragrance” a scent that delivers confidence, quality, and sophistication without the high cost typically associated with luxury perfumes.

Let’s talk about our city – what do you love? What do you not love?
What I enjoy most is seeing someone’s reaction when they find a fragrance they love at a price they can actually afford. I love connecting with customers, hearing their stories, and helping them find their “doppelgänger fragrance.” I also enjoy the creativity involved in building a brand from the ground up.

What I enjoy least is the challenge of competing with larger, more established brands and overcoming the assumption that a lower price means lower quality. Building a business requires patience, and sometimes growth takes longer than you’d like, but it’s all part of the journey.