Exploring Life & Business with Hannah Lee of Palette by Hannah

Today we’d like to introduce you to Hannah Lee.

Hi Hannah, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
The story of Palette by Hannah is a decade-long evolution of precision, beginning with ten years as a nail technician where the foundation of meticulous detail and a steady hand was first mastered. Seeking a more transformative impact on facial aesthetics, the journey transitioned into eyelash services, a phase dedicated to the art of framing the eyes and mastering unique facial symmetry. This professional growth ultimately culminated in a passion for Permanent Makeup (PMU), allowing the brand to merge years of color theory and technical mapping into a signature approach to effortless beauty. Originally established in Los Angeles, California, the company built a loyal following before a new chapter began in October 2025, when the opportunity arose to relocate to Georgia. Today, Palette by Hannah brings that West Coast expertise and years of refined artistry to a new community, ensuring every client wakes up with a perfectly tailored, natural look.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The road to success was far from smooth, particularly in the early days when the primary challenge was simply becoming visible in a saturated market. When the studio first opened in Los Angeles, the community was largely unaware of the brand, requiring a period of persistent outreach and strategic advertising to break through the noise. However, once the momentum shifted and word-of-mouth began to spread, the reputation for quality took on a life of its own; eventually, the studio’s reach extended far beyond local neighborhoods, drawing in clients from different states who traveled to Los Angeles specifically for the “Palette by Hannah” experience. This transition from a quiet start to a multi-state destination proved that the dedication to the craft was resonating, turning early struggles into the foundation for the current expansion into Georgia.

Thanks – so what else should our readers know about Palette by Hannah?
Palette by Hannah is a specialized permanent makeup studio dedicated to the art of enhancing natural beauty through high-precision, custom-tailored cosmetic procedures. We specialize in Soft Ombré Powder Brows, Lip Blushing, and Eyeliner Artistry, but we are best known for our mastery of color theory and a signature “Nano Brow” that avoids the harsh look of traditional cosmetic tattoos. What sets us apart is the decade of technical expertise brought from the nail and lash industries, allowing for a level of detail and skin-mapping that is rarely found elsewhere. Brand-wise, we are most proud of the trust we’ve earned from clients who travel across state lines to experience our services, proving that our commitment to quality transcends geography. As we establish our new home in Georgia, we want readers to know that our mission remains focused on simplifying your daily routine—providing a refined, airbrushed finish that ensures you wake up feeling confident and effortlessly polished every single day.

Are there any important lessons you’ve learned that you can share with us?
The most important lesson I’ve learned is that resilience and a steadfast commitment to a signature style are the true foundations of a lasting brand. My journey from Los Angeles to Georgia taught me that while techniques evolve, the integrity of your work is what eventually turns a quiet start into a multi-state reputation. Ultimately, I’ve realized that if you prioritize the individual needs of the client above all else, the community will find you—no matter how far you’ve traveled to reach them.

Contact Info:

• Website: https://www.palettebyhannah.com
• Instagram: https://www.instagram.com/palette_by_hannah/
• Yelp: https://www.yelp.com/biz/palette-by-hannah-johns-creek