Hidden Gems: Meet Chaleta Wilson of CWHaircare, Inc.

Today we’d like to introduce you to Chaleta Wilson.

Hi Chaleta, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I created CWHaircare™ initially to solve my own hair loss problems. I had lost my edges due to stress from the many different hairstyles I wore that pulled at my edges. Our hair, “our crown” is directly tied to our identity so I was devastated! I tried everything on the market that claimed to grow your hair back and nothing worked. Thus, I decided to solve my own problem (as usual) by researching hair growth remedies that were natural and organic. Organic ingredients were key because I didn’t want to put anything in my hair that would make the problem worse. To my surprise many of the herbs that I already had in my garden happened to be SERIOUS hair growth promoters. I blended everything up and tested it on my hair for a few months and my hair grew back thicker and stronger while conditioning the rest of my hair.

One day, my daughter came into my bathroom to get some products for her hair and after using my hair treatment a few times she noticed her hair was growing like crazy. Eventually my whole family and friends were using the product, my friends were using it for their kids and insisted that I start selling my hair growth product. After 2 years, I finally created CWHaircare to help other people that also suffered from hair loss. Once the business started growing, my daughter decided that she wanted to learn and assist with managing the business and the day to day operations. This family business and product has transformed people’s hair and lives around the world all by providing a natural solution to an everyday problem.

-Chaleta Wilson

I believed that my mom had produced something special and that she should share it with more people. Since my mom had two corporate jobs I knew it would be hard for her to start a business and do corporate America at the same time. This is when I decided to join my mom in her business and help her get the word out and to help other people that suffer from hair loss as she did.

-Dominique Wilson

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Being an engineer by trade, I knew nothing about running my own business, let alone a hair care manufacturing, online retail business.

The business grew extremely quickly online, but finding a national distributor is still one of our biggest challenges. We are in several beauty supply stores in Georgia, but if someone wants to purchase our products outside of GA, the only way they can get them is by ordering online.

Also, running a family business is extremely difficult. There are personality clashes, those not showing up to do their part but still expect to be paid; yea wasn’t sure I wanted to run a business this way but the growth was there, the customers were there and we were really helping people heal from life issues they were experiencing with their hair and confidence.

Per Cleveland Clinic and Dermatologist Crystal Aguh, who specializes in hair loss, over 50% of black women experience noticeable hair loss.  In 2018 the Nielsen report states- $1.9 Trillion Is The Amount African Americans spend each year, $2.51 Billion in hair care alone. We are the only all natural proven Hair Growth product on the market that was created by an African American Woman to resolve her own hair loss issues and thus wound up helping thousand more that were also suffering.

So I wouldn’t be smart to quit…

As you know, we’re big fans of CWHaircare, Inc.. For our readers who might not be as familiar what can you tell them about the brand?
We are the only all natural organic proven Hair Growth product on the market that was created by an African American Woman (Myself) to resolve her own hair loss issues and thus wound up helping thousand more that were also suffering.

Over 80% of our products are sourced directly from Africa, which are the purest; no chemicals, by products or pesticides.
– Our Shea Butter comes directly from Ghana Africa
– Our Argan Oil comes directly from Morocco Africa
– Our Olive Oil comes directly from Crete Greece
– Our coconut oil is hand made at the Dekalb Farmers Market here in Atlanta

What sets us apart is that WE manufacture our products ourselves that way we keep quality extremely high.

Our focus is on Health first! Healthy scalp, healthy hair, and products that enter your body through your hair also provides health.

What we are most proud of is that our products REALLY WORK! We have gotten so many heart felt reviews that I stay inspired to keep growing and expanding.

Here is one review from one of our customers to explain why we stay inspired:

Good morning.

I did receive your product. Thank you.

I just wanted to let you know that your product is so awesome. I am a two time breast cancer survivor since 2011, at the age of 36. I have tried so many products and vitamins to get my hair to grow back. It would grow back, but only in certain areas. The doctor told me that I have alopecia. It has been so frustrating not being able to get my hair to grow back.
I have family members and friends who also had breast cancer and their hair grew back long and strong with no problem. Imagine how I was feeling about that.

I started on your product this past Tuesday. I figured, it won’t hurt but a try. I tried to make my own oil water last year and it worked a little, but not enough to see a difference. Because your products were all natural oils, which is what I introduced myself to last year. I felt I wanted to give it a try.

Yesterday I combed my hair and noticed less breakage. Today, I took my hair down to wash it and it was barely anything in the comb. I showed my mother since she was the one that went through the journey with me with the cancer. She said she might have to try it herself.

I normally don’t get on social media. But I am so happy I got on it that day to hear your testimony about your hair and how you started the product. Also to read some of your ingredients and how to use the product.
Thank you so much. I am so excited to know I will have my OWN hair real soon.

Thank you. -Keischa

What makes you happy?
Knowing we are creating organic natural hair care products that work, that are on par with market demands and growth, but mostly that we are creating family legacy that’s reputable and doing good for our family and giving confidence back to those suffer from hair loss issues.

We worked very hard creating over 100 YouTube videos providing healthy hair care knowledge so that people can learn about what they may be doing wrong and what to do to turn things around in a healthy way.

Also, that we not only ‘get our products from Africa’ but we also give back to Africa by sending books, clothes and laptops back to people in the outer villages that don’t have access to things that are really beneficial in this day and age.

Pricing:

• Our products are not cheap, because the ingredients are pure and also not cheap
• #1 seller Follicle stimulating scalp spray $17.95
• #2 Silk Growth Oil $17.95
• #3 Chebe Butter $28
• #4 Chebe Oil $28.50

Contact Info:

• Website: https://www.cwhaircare.com/
• Instagram: cw_haircare
• Facebook: https://www.facebook.com/CwHaircareInc
• Youtube: https://www.youtube.com/c/CWHaircare

Image Credits
CWHaircare