Hidden Gems: Meet Hannah Mayuski of San Miguel Creative

Today we’d like to introduce you to Hannah Mayuski.

Hi Hannah, so excited to have you with us today. What can you tell us about your story?
I actually started in sports, not aesthetics. My now-husband (boyfriend at the time) was working for a sports physical therapist, and he’d come home telling me about all the athletes he’d see working out there. I kept saying, “That’s so cool, show me a video!” and he told me they didn’t even use Instagram.

I ended up pitching his boss on running their social media, and that became my start. I was creating content for a practice that worked with major athletes, including WWE’s Cody Rhodes. From there I moved into the medical world. I took a front desk role at a plastic surgery office, and pretty quickly that turned into me running their social media too.

After that it really grew through relationships. A rep I’d gotten to know connected me with a cosmetic dermatologist who needed help with her social presence, and I just kept building from there: learning, growing my network, taking on more. That led to community outreach for a wellness center, and eventually becoming marketing director for John Cena’s hair transplant surgeon.

All of that is what led me here. At a certain point it made more sense to do this work on my own terms, so I started my own business, and now I get to do it for multiple practices and small businesses across medical aesthetics and wellness.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Honestly, the hardest part has been credibility. My niche tends to be established surgeons and medical professional founders, and in that world there’s often a real hesitation around social media. Does it actually do what people say it does? Can it really book patients, bring in clients, reach a new audience? That skepticism is something I ran into a lot early on.

Being young in a space that’s still so new to a lot of people, especially the more established demographic I tend to work with, was its own obstacle. I had to prove not just that I knew what I was doing, but that the medium itself was worth taking seriously. What made the difference was persistence. I kept showing up and doing the work, and eventually the results spoke for themselves. The world has also come around to social media over the years, so the conversation I was having early on is a much easier one to have now.

Appreciate you sharing that. What should we know about San Miguel Creative ?
Most of the time, I feel like my clients already have all the right pieces. They just need someone to put them together. That’s really what I do. I take what you already have and present it more cohesively, in a way that actually lands.

What makes me different is that I’ve worked on both sides. On the inside, I’ve been a medical assistant, a front desk coordinator, a patient educator, and a marketing director, working closely with these doctors day to day. But I’m also the target patient. I’ve had procedures myself, so I understand the patient psychology firsthand: the hesitations people bring, what scares them, what makes them pause before they book, and the things they’re nervous to even bring up. I understand how to talk to a patient because I have genuinely been on both sides of that desk.

What I’m proudest of is that this approach is measurable. With one plastic surgery partnership, content I created traced to $81K in surgery revenue in 11 weeks, with ten patients booking and citing me by name. That’s the whole point: visibility that turns into real patients, not just likes.

I’m also an advocate for everything I work with. I only take on providers I truly believe in and am passionate about, and that’s honestly my favorite part of what I do, I get to choose the people I support, lift up, and build. I love working with providers who are deeply passionate about their patients and their care, the kind of people whose whole purpose is helping others feel like the best version of themselves. If I don’t one hundred percent support and believe in what someone represents, I won’t take them on.

If there’s one thing I’d want to be known for, it’s this: if you’re uncomfortable in front of the camera, I will get you there. So many brilliant providers freeze up the moment a camera comes out, and I know how to coach them through it and make them feel comfortable just being themselves. Everything I do is individualized. You’re not handing your brand to a giant agency, you’re working with one person who is genuinely devoted to you. I only take on a handful of clients at a time, because this work is personal. It requires me to know you, your business, your staff, and your comfort level inside and out. I’m truly embedded in what you do, and that’s what makes the work different.

On the services side, I work with clients in a few ways. The core is ongoing monthly content and visibility strategy, where I handle everything from filming to posting to coaching, completely done for you. I also offer a strategy intensive for providers who want to take content into their own hands but need an expert blueprint to do it right.

For the moments that matter, I offer event coverage for galas, award ceremonies, and industry gatherings. And separately, I do dedicated conference coverage: if you’re traveling to speak, whether as a keynote or on a panel, I come with you and handle all the content during the event so you can focus on being on stage.

Can you talk to us about how you think about risk?
My view on risk is that you kind of have to bet on yourself to grow. Over the years I had opportunities to go off on my own, and I kept pushing it back because I was scared. When I finally took the leap, I realized I’d probably been ready a lot sooner than I gave myself credit for.

Start scared. So many people wait until they feel completely prepared, and the truth is that moment never really comes. If you wait to feel ready, you can over-prepare yourself right out of ever starting. Betting on yourself before you feel one hundred percent ready isn’t reckless, it’s usually the only way it happens.

Contact Info:

• Website: https://sanmiguelcreative.studio
• Instagram: https://www.instagram.com/hannahmayuski
• Other: https://www.tiktok.com/@hannahmayuski