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Inspiring Conversations with Steve Klebanow of Great Many

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Today we’d like to introduce you to Steve Klebanow.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Steve: I’ve always been fascinated by how exceptional customer experiences drive business success. I started a consulting company in college, then spent years in management consulting helping Fortune 500 companies improve their direct-to-consumer experiences. After too many flights, I joined Estée Lauder Companies as VP of Global Omnichannel, where my team ensured customers had seamless experiences across online, in-store, and third-party retail.
That’s where I learned something crucial: even in our digital world, human connection matters enormously. Bringing a customer to a beauty counter to find the right foundation shade created better outcomes and more loyal customers than any online recommendation algorithm.
Later, I co-founded a high-end barbershop in NYC, and that’s where I saw the gap that led to Great Many. Clients constantly asked for advice on hair loss—should they try Hims? Fly to Turkey for a transplant? See a dermatologist who might dismiss them? There was no obvious expert to turn to, no trusted partner who could provide real guidance and all the effective non-surgical solutions in one place.
That’s when Michael and I met and realized we could build what the industry was missing.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Every industry has its noise. Ours has more than most.
The hair loss and hair growth space is crowded with products, treatments, and promises, each one marketed like it’s the only answer you’ll ever need. A shampoo that claims to regrow hair. A supplement that guarantees results in thirty days. A single prescription offered without ever looking at your scalp. The sheer volume of options, most of them overpromising and underdelivering, has created a kind of exhaustion in people who are genuinely struggling. They’ve tried things. They’ve been disappointed. They’ve quietly concluded that maybe nothing actually works.
That’s the challenge we walked into. And honestly, it’s also the opportunity.
Because when someone finally sits down with one of our clinicians, something shifts. They realize for the first time that hair loss is a medical condition with real, evidence-based solutions, and that the reason nothing worked before often isn’t that treatment doesn’t work. It’s that they were handed a single tool when what they needed was a plan.
One of the most important things we do is debunk the idea that there’s a magic bullet. Hair growth almost always responds best to a multi-modality approach, combining in-studio treatments like PRP or our FDA-cleared FoLix laser with the right at-home support, and in some cases, prescription treatments. Each modality works through a different mechanism. Together, they compound. That’s not a sales pitch. It’s how the biology works, and it’s something most people have never had explained to them clearly.
We also work hard to normalize the conversation. A lot of people, women especially, have been made to feel like hair loss is something they should just accept, or that seeking treatment is vain. Men often assume pattern baldness is inevitable and untreatable. Neither is true. The follicles are often dormant, not dead. There’s a window where intervention works, and it’s wider than most people think. Part of what we do every single day is meet people inside that window and show them what’s actually possible.
The most rewarding part of navigating this space is the moment a skeptic becomes a believer, not because we convinced them with marketing, but because they saw it in their own progress photos. That’s what cuts through the noise better than anything else. Real results, real people, real conversations. We’re proud to be building a brand on that foundation.

Alright, so let’s switch gears a bit and talk business. What should we know?
Great Many is a hair growth studio. We specialize exclusively in helping men and women restore and preserve their hair through clinically-backed, non-surgical treatments.
That specialization is the whole idea. There’s no obvious place to go when you’re dealing with hair loss. Your GP doesn’t specialize in it. Your dermatologist might see you for fifteen minutes between acne appointments and eczema consultations. Hair stylists can tell you something’s changing but can’t tell you why or what to do about it. We built Great Many to be that missing expert, a place where hair is all we do and every person who walks in gets the focused clinical attention the problem deserves.
Our core treatment is PRP, platelet-rich plasma therapy. It’s a non-surgical procedure where we draw a small amount of your blood, spin it down to concentrate the growth factors, and inject it directly into the scalp to reactivate dormant follicles. We also offer FoLix, the first FDA-cleared fractional laser specifically designed for hair loss. Together, these treatments work through different biological mechanisms, and combining them, alongside the right at-home support, tends to produce the best outcomes.
Every client starts with a free consultation. One of our board-certified nurse practitioners or physician assistants looks at your scalp, understands your history and goals, and builds a personalized treatment plan. No guesswork. No one-size-fits-all protocol.
We serve men and women across all ages, backgrounds, and hair types. Pattern baldness, stress-related thinning, postpartum shedding, hormonal changes, traction alopecia from years of braids, weaves, or protective styles. Hair loss shows up differently depending on who you are and how you’ve lived, and our clinicians are trained to treat all of it. If hair loss is affecting your life, there’s a good chance we can help.
Our studios are designed to feel nothing like a doctor’s office. Warm, private, and unhurried. Because the people coming to see us are often dealing with something that’s affected their confidence for years, and the experience of getting help should feel as good as the results.
We’re in Buckhead in Atlanta, NoHo in New York City, and Dupont Circle in Washington DC, with more locations on the way.

What does success mean to you?
Success at Great Many is deeply personal, and that’s exactly the point.
For some clients, success is looking in the mirror six months in and seeing density they thought was gone for good. For others, it’s something quieter: not dreading the shower anymore. Not avoiding certain lighting. Not reaching for a hat on the way out the door. Not feeling that knot of anxiety every time someone takes a photo.
Hair loss is one of those things that people carry privately for a long time before they do anything about it. By the time someone walks through our door, they’ve usually been watching it happen for years. So when the tide starts to turn, even gradually, the emotional shift can be enormous. We’ve had clients tear up at progress photo reviews. Not because the results were dramatic, but because they finally felt like something was working. Like someone was in their corner.
That’s what success feels like to us.
Clinically, we track it with objective data: standardized progress photos, density measurements, shedding patterns. We want people to see the proof, not just feel it. But the number that actually matters to us is simpler: does this person feel more like themselves than they did six months ago?
That looks different for everyone. For a woman dealing with postpartum shedding, success might be her ponytail feeling full again. For a man in his thirties watching his hairline change, it might be feeling confident in a meeting without thinking about it. For someone older who just wants to hold onto what they have, success is stabilization, knowing the progression has slowed and they did something about it.
We also think success includes the experience of getting there. Being heard by a clinician who takes your concerns seriously. Having a plan that makes sense and doesn’t feel like a sales pitch. Knowing what to expect and when. So much of what people have experienced before finding us is the opposite of that: rushed appointments, generic advice, treatments that came with more questions than answers.
We measure success by whether people come back. Whether they refer their partner, their sibling, their coworker. Whether they trust us enough to stay the course, because hair growth takes time and consistency, and that trust has to be earned.
When someone tells us Great Many changed how they feel about themselves, that’s the whole thing. That’s why we built this.

Pricing:

  • PRP – 3 Sessions: $1,485
  • Folix Laser – 3 Sessions: $1,485
  • PRP + Folix – 3 Sessions:$1,985

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