Life & Work with Eryn Eddy Adkins of Atlanta

Today we’d like to introduce you to Eryn Eddy Adkins.

eryn , we appreciate you taking the time to share your story with us today. Where does your story begin?
So Worth Loving started as an apparel company, but it was never just about clothing. It began as a way to start conversations around worth, using simple phrases on t-shirts as reminders people could carry with them and share.

I grew up in a family of entrepreneurs, five generations of people who built things from the ground up. So creating something of my own felt natural, but learning what I actually wanted to build took time.

Over the years, I realized the heart behind So Worth Loving was always bigger than the product. The messages were opening doors to deeper conversations around identity, faith, healing, and what it really means to believe you’re worthy.

As I grew through different seasons of life, the brand evolved with me.

After hosting 200+ interviews as a contracted podcast personality, podcasting felt like a natural extension. I launched the So Worth Loving Podcast to create space for deeper, more honest conversations around learning your worth and living your life from that truth.

At its core, nothing has changed. Whether it’s something you wear or something you listen to, it’s always been about helping people feel seen, known, and reminded that they are worth loving.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I love this question. It hasn’t been a smooth road.

There have been seasons where my personal life and business were unraveling at the same time. I walked through a divorce, experienced relational betrayal, failure in a business partnership, and faced financial overwhelm and debt that forced me to take a hard look at everything, including my own sense of worth. I share more of that rock bottom moment in episode 1 of the podcast.

It was disorienting, especially building something centered on worth while quietly questioning my own. But that’s what changed everything.

How many of us walk around appearing confident in our worth, while unraveling at home where no one can see it? That was me. I normalized it.

What started as a message became something I had to actually live, fight for, question, and rebuild from the inside out. Those seasons stripped things back for me. They made me figure out what was real, what I actually believed, and what would hold up when life didn’t.

Can you tell our readers more about what you do and what you think sets you apart from others?
I create space for honest conversations around worth.

That started through So Worth Loving as an apparel company, using simple phrases on t-shirts to spark something deeper. But over time, I realized what I actually love, and what I’m wired for, is conversation. Sitting with people, asking real questions, and creating space for them to feel seen, heard, understood, and even have the freedom to change their mind.

After hosting 200+ interviews as a contracted podcast personality for a non-profit, I stepped into building the So Worth Loving Podcast as an extension of that work. It’s where we go deeper, talking about identity, faith, healing, and what it really looks like to live your life from a place of worth, not just say it.

We talk about the tension too, when the pull to perform creeps in, and how easy it is to let what’s happened to you shape how you see yourself. The goal is to remind people they’re not alone, and that they don’t have to stay stuck in that place. There’s an opportunity to do the hard work, grow through it, and become someone who lives from a true sense of knowing your worth.

What I’m most proud of is that the heart of it hasn’t changed. The way it shows up has evolved, but the message has stayed the same, and what sets it apart is that this isn’t something I’ve figured out and now teach from a distance. It’s something I’ve had to wrestle with, question, and rebuild in my own life. I’m still living it, daily, and I think people can feel that when they engage with the brand.

Can you tell us more about what you were like growing up?
I was a curious little girl with a big imagination, and there was no shortage of questions. I was the youngest of three girls, and we grew up on 16 acres breeding Great Danes and Jack Russells (not together), with wolves we told people were German Shepherds, plus an abundance of cats and 2 beautiful macaws. It was a very eclectic upbringing.

I was also the shortest in my class. I stopped growing at 4’11”, so I learned pretty early on that I’d always be looking up at people to make eye contact.

I grew up in a family of entrepreneurs, specifically furniture makers, so dreaming wasn’t just allowed, it was encouraged. There was always this underlying belief of “why not you?” and that shaped me early on.

Academics, though, were hard for me. Diagnosed with ADD in 5th grade, I repeated fifth grade, hated tests, and didn’t fit the traditional mold of success in a classroom. But I found my confidence in people, and especially in leadership.

I loved it. I was president of the student body and editor of the yearbook. I was the girl giving tours to new students, wanting them to feel less alone and less intimidated. Looking back, I think I’ve always been drawn to creating spaces where people feel seen before they feel judged.

Contact Info:

• Website: https://soworthloving.com/
• Instagram: https://instagram.com/eryneddy
• Facebook: https://facebook.com/soworthloving
• LinkedIn: https://www.linkedin.com/in/eryneddy/
• Youtube: https://www.youtube.com/@soworthloving
• Other: https://instagram.com/soworthloving