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Meet De’Tysha Nicholson of Atlanta

Today we’d like to introduce you to De’Tysha Nicholson.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
If you had told me a few years ago that I would leave everything I knew behind to chase my dreams, I probably wouldn’t have believed you. I’m originally from Greenwood, South Carolina, where I built my name as a makeup artist through hard work, exceptional service, and the power of word-of-mouth. My community knew me, trusted me, and supported me. As my business continued to grow beyond my hometown and throughout the Upstate, I realized God was calling me to something bigger.

So I took the biggest leap of faith of my life and moved to Atlanta, Georgia.

Starting over in a city where no one knew my name was both exciting and humbling. I went from being well-established to having to prove myself all over again. Atlanta is a city full of talent, opportunity, and ambitious entrepreneurs. I quickly learned that success here isn’t built the same way it was back home. Networking is everything. Social media isn’t just a tool—it’s how people discover you, connect with your brand, and decide whether to trust you with some of the most important moments of their lives.

That transition challenged me in ways I never expected. It forced me to become more intentional, more creative, and more strategic—not only in how I marketed my business but also in how I viewed entrepreneurship. I invested in refining my craft, elevating the luxury experience I provide, and creating a brand that reflects excellence from the moment a client discovers me to the moment they leave my chair.

Looking back, I’m grateful I took the risk. Every obstacle, every quiet season, every lesson, and every new connection has shaped me into the entrepreneur I am today. My journey has never been just about makeup—it’s about faith, resilience, growth, and believing in yourself enough to start over in pursuit of the life you know you’re capable of building.

Today, through Opulent Artistry, my goal is simple: to make every client feel beautiful, confident, and unforgettable while showing other women that it’s never too late to bet on yourself. Sometimes the biggest blessings begin with the biggest leap of faith.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
One of my biggest obstacles has been learning how to market my business in a large city. Back home, most of my clients came through word of mouth because I had built a strong reputation in my community. Moving to a new city meant starting over and learning completely different marketing strategies to reach new clients, build trust, and grow my brand from the ground up. That challenge has pushed me to become more creative, consistent, and intentional with how I promote my business.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
With over seven years of experience as a professional makeup artist, I specialize in luxury soft glam and bridal makeup, creating timeless, elegant looks that enhance each client’s natural beauty. My greatest accomplishment has been building my business from the ground up after moving to a new city where no one knew my work. Through dedication, consistency, and passion, I’ve established myself in a completely new market while continuing to grow a brand I’m proud of.

What sets me apart is the experience I provide. I believe makeup is more than just a service—it’s a luxury experience. From the moment my clients sit in my chair, my goal is to create a calm, elevated environment where they feel confident, pampered, and beautiful. Every detail of my brand reflects excellence, professionalism, and genuine care, ensuring each client leaves not only looking their absolute best but feeling it as well.

As my career evolved, I knew I wanted to offer my clients more than just a makeup service—I wanted to create a complete luxury beauty experience. That’s what inspired me to launch my own cosmetic line under Opulent Artistry. From luxury makeup bags designed for every travel experience to lip glosses made for every occasion, each product was created with the modern woman in mind.

I believe every woman deserves to feel confident, polished, and prepared wherever life takes her. Whether she’s walking down the aisle, boarding a flight, heading to brunch, or attending a special event, she should have beauty essentials that are both functional and elegant. My goal is to create products that not only complement my artistry but also become a part of my clients’ everyday lives, allowing them to carry a piece of the luxury experience with them long after they leave my chair.

How can people work with you, collaborate with you or support you?
There are several ways to work with, collaborate with, or support me:

Book My Services: Whether you’re a bride, a bridal party member, attending a special event, or want an everyday look, I’d love to create a luxury makeup experience that leaves you looking and feeling your absolute best.

Brand Collaborations: I’m always open to partnering with beauty, skincare, fashion, jewelry, hotel, wedding, and luxury lifestyle brands for content creation, product campaigns, photoshoots, events, and ambassador opportunities that align with my brand values.

Wedding Industry Partnerships: I enjoy collaborating with wedding planners, photographers, videographers, hairstylists, content creators, bridal boutiques, florists, venues, and hotels to provide couples with a seamless luxury wedding experience.

Content & Media Opportunities: I’m available for beauty tutorials, educational workshops, speaking engagements, influencer campaigns, behind-the-scenes features, podcasts, and media opportunities within the beauty and bridal industry.

Support My Business: You can support my business by booking my services via my website, shopping my products (Opulent Artistry), referring friends and family, sharing my work on social media, leaving reviews after your appointment, and engaging with my content. Every recommendation, share, and referral helps my business continue to grow.

I’m passionate about creating more than beautiful makeup—I create unforgettable luxury experiences, and I’m always excited to connect with brands, creatives, and clients who value excellence and exceptional service.

Pricing:

  • soft glam – $125
  • Full glam – $135
  • Bridal Consultations – $28
  • Bride Makeup ONLY – $150
  • Makeup Masterclass (KIT INCLUDED) – $575

Contact Info:

Young woman with styled hair, makeup, and a black zip-up jacket, standing against a white background.

Smiling woman with short, wavy hair and makeup, wearing a black top, standing in front of a light-colored curtain.

Woman with short black hair, makeup, earrings, and black outfit, smiling in front of a tiger mural.

Smiling woman in white satin dress with spaghetti straps, seated in front of a group of people in blue uniforms.

Smiling woman in wedding dress holding a bouquet of flowers, with long wavy hair and makeup, indoors.

Woman with long black hair, makeup, and a black top, sitting against a neutral background.

Close-up of a woman with styled hair, makeup, and earrings, wearing a white top, facing forward.

Woman with braided hairstyle, makeup, and layered necklaces, wearing a white sleeveless top, against a plain background.

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