Meet Jasmine Abdul of The Sweetheart House

Today we’d like to introduce you to Jasmine Abdul.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Since the age of 11, I’ve always been a lover of vintage and timeless things. I joke with my friends that when I was born, I was already 40 years old. I’ve just always been into fashion, music, design, and cinema that predates me. After getting my first apartment in the heart of West Midtown, I finally got the chance to materialize my true style in the form of interior design. I was pulling out the funkiest patterns and color ways one could get their hands on. In November of 2022, I decided to experiment with setting my space up as a retro photo studio. That same Wednesday, I got my first booking and haven’t slowed down since.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I was technically violating my lease (don’t try this at home, kids), since commercial activity is rarely allowed in apartment complexes. More recently, Atlanta has even been cracking down on Airbnbs, so whatever “loophole” I thought I could finesse quickly flew out the window. After moving my “studio” to another apartment complex, I received a firm email from the leasing office with a link to my listing, demanding that I cease all booking activity. At that point, my studio had already served as the backdrop for over 150 projects, and there was no way I could let that momentum stop.

After vacating that apartment, I was without a plan for the next couple of months. That is, until that fateful month of April came around and I stumbled upon a home I fell in love with: a retro basement with a built-in bar, three spacious bedrooms, a huge backyard with lots of potential, and a hidden signature on the wall that read, “John was here — 1970,” which only deepened the home’s charm.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Sweetheart House is an authentic multi-set retro creative studio and event space designed for photographers, filmmakers, and creatives who want something more interesting than a blank studio. The space is built around immersive set design with vintage furniture, colorful textures, and nostalgic environments that feel like stepping straight into a time capsule.

What sets Sweetheart House apart is that it’s designed to be cinematic from the moment you walk in. Every corner has personality, which allows people to start creating right away without needing to build a full set from scratch.

The studio has already served as the backdrop for over 150 creative projects, from photo shoots and music videos to small gatherings and community events. At its core, the brand is about creating that sweetspot between home and creativity. Graced by the likes of artists like Anycia, Bunna B, Baby Kia, Karrah Boo, and Akeem Ali, this space is growing in popularity within it’s niche.

What was your favorite childhood memory?
There are so many fleeting moments. I truly don’t think I’ve ever sat down and thought about that. I can speak to moments that changed the trajectory of who I am and what I would go on to love. One of those moments was discovering Michael Jackson—not because I wasn’t already aware of him, but because I had no idea he was that iconic. I remember rushing home from school, scanning the internet for more interviews and rare footage of him. During that era, I exposed myself to artists like James Brown and some of the Motown artists who are now among my most-streamed, further cementing my love for everything timeless.

Pricing:

• 90/hr

Contact Info:

• Website: https://www.peerspace.com/pages/listings/67aae32a646a3beaa737daa8?utm_source=copy_link&utm_campaign=listing_sharing
• Instagram: https://www.instagram.com/thesweethearthouse/?hl=en