Today we’d like to introduce you to Keri Straughn.
Hi Keri, so excited to have you with us today. What can you tell us about your story?
Having been in the Running Industry for over ten years, we saw a need for a coffee branded to runners. So in 2018, we partnered with a local Coffee Roaster to come up with the perfect coffee blend that would not only taste great but have thoughtful ingredients. At first, we only sold our coffee out of a local running store but we very quickly saw how much of a demand there was for it! We took the downtime during the COVID lockdowns to come up with a plan to expand, rebrand and launch our e-commerce site.
At the beginning of 2021, we officially launched Runner’s High Coffee Co. to the world and have been so humbled by the response. We are honored to partner with amazing athletes and public figures like our brand ambassador Alison Désir. And have some pretty exciting pop-up shops that we will be participating in in the near future.
Made with only the best certified organic ingredients, our blends not only taste great but they’re great for you! Black pepper helps your body absorb more curcumin, the active ingredient in turmeric that’s known for its health benefits. Like turmeric, black pepper and cinnamon also contain anti-inflammatory and antioxidant properties, making it potentially helpful for managing inflammation. And as we added in ginger which is known to settle the stomach and nerves, which is essential for athletes, especially on competition days.
Runner’s High is defined as A Euphoric State of Bliss where one feels relaxed and calm. We set out to bottle this feeling so that our consumers may experience the same bliss that one would on a run.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
We are still so new that we have experienced many struggles that are out of the ordinary for any new business.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We are a specialty coffee brand that is catered to runners and people with active lifestyles. We currently offer three blends which are available in 12oz ground / k-cup / or cold brew sachets. The names of our blends are inspired by runners: “Runner’s Blend – Medium Roast” “Midnight Run – Dark Roast” and “Coll Down – Cold Brew.” We are also working on our first Decaf blend, which will be named “Dead Last Decaf.”
What sets up apart is not only the fact that we created our blends with runner’s in mind but the ingredients we use! Made with only the best certified organic ingredients, our blends not only taste great but they’re great for you. Brand-wise, we are super proud of our branding. We were honored to work with a close friend and designer who just absolutely knocked the branding out of the park.
We want your readers to know that this coffee is game-changing! Once you try it, you’ll never want to go back to another brand. The benefits of our blends are reason enough to try it but we are best known for the smell and taste (especially because of the cinnamon).
Is there a quality that you most attribute to your success?
That we are filling a niche that has not been filled. That we took the time to thoughtfully choose our ingredients as runners and coffee lovers.
Pricing:
- 12 oz ground: $18.99
- k-cups: $14.99
Contact Info:
- Email: info@runnershighcoffeeco.com
- Website: https://www.runnershighcoffeeco.com/
- Instagram: https://www.instagram.com/runnershighcoffeeco/
- Facebook: https://www.facebook.com/runnershighcoffeeco
Image Credits:
All photography by Gather Creative Studio (Peter Colin Murray + Sara Spicer)
