Meet Logan Horne of West Palm Beach, FL

Today we’d like to introduce you to Logan Horne.

Hi Logan, we’d love for you to start by introducing yourself.
J. Logan Horne is the founder of J. Logan Home, a Palm Beach–based brand that transforms vintage designer pieces into timeless, handmade treasures celebrating craftsmanship, sustainability, and the artistry of the past.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It hasn’t been a smooth road, but that’s part of building something from scratch. Working with vintage materials means you never know exactly what you’re going to get — every piece has its own quirks, which can be exciting and challenging at the same time. Sourcing can be unpredictable, production takes patience, and as a small business, there’s no safety net. But those challenges have shaped how I work. I’ve learned to problem-solve fast, make decisions with limited information, and keep moving forward.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I run J. Logan Home, a Palm Beach–based brand that transforms vintage designer textiles — silk scarves, ties, and other heritage pieces — into one-of-a-kind home décor and fashion items. Everything is handmade locally, with the goal of preserving the integrity and beauty of the original materials while giving them a new purpose.

I’m known for pieces that feel both timeless and unexpected — nautical and equestrian motifs, bold prints, and combinations you won’t see anywhere else. What sets me apart is the balance between honoring the original designer’s vision and reimagining it in a way that feels completely fresh.

I’m most proud that every piece has a story. Many of these textiles might have been forgotten or discarded, but instead, they’re now something that can be used, displayed, and appreciated for years to come. That mix of sustainability, craftsmanship, and individuality is at the heart of everything I do.

Is there any advice you’d like to share with our readers who might just be starting out?
Trust your instincts, but stay flexible. In the beginning, it’s easy to get pulled in a hundred different directions by other people’s opinions, but you have to keep coming back to your own vision. At the same time, be willing to adapt when something clearly isn’t working — stubbornness can sink a good idea.

I also wish I’d known how much of building a creative business is problem-solving, not just making beautiful things. The sooner you embrace the less glamorous parts — production issues, logistics, finances — the stronger your foundation will be. And finally, don’t wait for everything to be “perfect” before you start. The work will evolve, but only if you get it out into the world.

Contact Info:

• Website: https://Www.jloganhome.com
• Instagram: @jloganhorne @jloganhome

Image Credits
Photos c/o J. Logan Home