Today we’d like to introduce you to Michelle Gonzalez.
Hi Michelle, please kick things off for us with an introduction to yourself and your story.
Growing up in the Bronx, I was surrounded by spiritual practices, Botanicas, and the belief that energy, intuition, and faith could guide us through anything. Over the years, my own personal experiences with healing, self-discovery, and manifestation inspired me to learn more about crystals, grounding, and the power of positivity.
For a long time, I wanted to create something that blended my roots with my passion for spiritual wellness. Bronx Treasures was born from that vision — a space where others could find guidance, encouragement, and tools to support their own healing journey.
What started as a personal interest slowly grew into a true calling. I began creating products, designing content, writing affirmations, and educating others about chakras, crystal meanings, and manifestation. Every step has been hands-on, from building my online shop to rebranding the business so it reflects empowerment, self-love, and spiritual growth.
Today, Bronx Treasures is more than a shop — it’s a community for women stepping into their power. I got here through consistency, faith, creativity, and a real desire to help people elevate their mindset and vibration. And this is just the beginning.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Has it been easy? Not at all but every challenge has shaped the business into what it is today. Building Bronx Treasures has required a lot of patience, learning, and self-belief. There were moments where I doubted myself, times when life felt heavy, and seasons where I had to rebuild my confidence and clarity.
Balancing work, personal responsibilities, and entrepreneurship hasn’t always been easy. I had to figure things out on my own — from branding to product design to content creation while also doing the inner work of healing old wounds and stepping into my own power. But every setback pushed me to grow. Every delay taught me alignment. And every obstacle reminded me why this business matters.
The road hasn’t been smooth, but it’s been meaningful. And it’s made me more grounded, more intentional, and more committed to creating something that truly helps others on their spiritual journey.
Appreciate you sharing that. What else should we know about what you do?
At my core, I’m a spiritual, intuitive creator from the Bronx who’s passionate about helping others heal, manifest, and step into their power. With over two decades in social work and supporting individuals through life’s challenges, I bring compassion, wisdom, and lived experience into everything I create.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I have to give credit to the people who believed in me even when I doubted myself—my close friends, my supporters on social media, and everyone who encouraged me to tap into my spiritual gifts. Bronx Treasures grew because of their love, motivation, and reminders that my story and my healing could help others. I’m grateful for every person who poured into me and helped me bring this vision to life.
Contact Info:
- Website: https://www.bronxtreasures.com
- Instagram: https://www.instagram.com/bronxtreasuresllc
- Youtube: https://www.youtube.com/@bronxtreasuresllc
- Other: https://www.tiktok.com/@bronxtreasuresllc
