Story & Lesson Highlights with Meredith Limoges of Woodstock

We recently had the chance to connect with Meredith Limoges and have shared our conversation below.

Good morning Meredith, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What is a normal day like for you right now?
My day is basically split between vision and structure. I’ll spend a chunk of time creating—copy, creative direction, brand messaging—then shift into the unglamorous stuff that keeps it all standing: approvals, logistics, processes, and decisions that protect quality.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m the founder of Beaudin—an accessories brand known for luxury upcycled handbags and small leather goods made in our studio. We take iconic materials and give them a second life through modern, wearable design.

In this season, I’m also building SayLa, a sister brand centered on clean beauty and emotional well-being. It starts with organic lip balm and expands into a simple daily ritual—small reminders that help women reset and speak something true, even on busy days. Both brands are rooted in the same idea: beautiful products can carry meaning.

Great, so let’s dive into your journey a bit more. What part of you has served its purpose and must now be released?
The “I can learn anything and do it myself” mode. It got me here—resourceful, fast, scrappy. But to grow, I have to stop defaulting to DIY and start trusting other people with real ownership.

I come back to Dan Sullivan’s question: “Who, not how?” My next level is less about proving I can do it—and more about building with the right people so what we’re creating can actually scale.

Was there ever a time you almost gave up?
Yes—mentally, more than once. Running a business will test you in ways people don’t see. But I don’t tend to quit; I tend to grind.

The lesson for me has been that resilience includes restraint. The best strategy isn’t always adding effort—it’s subtracting the wrong efforts. Progress often starts with deciding what “not” to do anymore.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What truths are so foundational in your life that you rarely articulate them?
“How you do anything is how you do everything.” That line rewired me. It used to pop into my head over something as basic as putting clothes in the hamper—and it made me realize I’m always practicing something: attention or neglect.

Now, when I’m tempted to cut corners, I don’t. The small standards become the big standards.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What are you doing today that won’t pay off for 7–10 years?
Launching SayLa. It looks like a product launch on the surface—organic lip balm paired with an affirmations experience—but I’m really building a long game: a brand, a habit, and a community that helps women practice steadiness in small moments.

The payoff isn’t just sales this quarter. It’s trust over time, a repeatable daily ritual, and a platform that can expand into more products and deeper impact.

Contact Info:

• Website: beaudindesigns.com | yoursayla.com
• Instagram: https://www.instagram.com/beaudindesign
• Linkedin: https://www.linkedin.com/in/meredith-limoges/
• Facebook: https://www.facebook.com/yoursaylaco