Today we’d like to introduce you to Beleshia “Lyrical” McCulley.
Lyrical, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My story started when I started singing at the age of ten and having a gift of words. I started writing poetry early on and just playing around with melodies which landed me in the music business singing for myself and doing background vocals for various artists in Chicago. In high school at the age of 17, I had a beautiful daughter by the name of Ashlee’, who continued on with my legacy of getting in the business and became a rapper her senior year. From there of course because she was my child, I started managing her and the rest was really history.
In 2012 Chicago was big on the scene in the music industry at the time and I had the biggest team of 13 artists. Tink, Durk, Dgainz and a host of others who were really detrimental to the industry at that time. I was also on call for Interscope Records to help assist with Chief Keef. As the years went on, I went on to work with The Internz, Timberland, Jim Beans, Kirby so many people that were A-listers who were becoming interested in my clients. From there, I just continued to work and try my best to become the liaison for Chicago to get as many artists as I could seen and heard all over the world and I did just that.
I started my label after I met Tim when he had a heart to heart conversation with me about starting my own because he couldn’t believe that I was doing so much for my artists as just a manager. I was functioning as a bigger machine. So I accomplished that goal, hired an attorney Angela Rogers at the time and began working with Michelle Richburg, who is still my business manager to this day, when Atlantic came our way for Ravyn Lenae that was a huge accomplishment for Chicago yet again.
My biggest accomplishment was sitting down with LA Reid. He was interested in one of my artists. We had a powerful one on one, face to face, intellectual conversation that later on winded up getting my client a deal at Epic. He told me I was sharp and not easy to be swayed and to stay that way. I have carried that with me for years.
My story is just a story about hustle and never giving up no matter how bad I may have wanted to due to certain situations. I’m not a quitter and along the way I myself was gaining fans as well and I could not let people see me get tired, so with God and the force of angels I worked and have been working for over ten years. I’m a single mother of 2. 26-year-old recording artist and producer Ashlee Bankz of Chicago and 17-year-old Senior Camari who is a point guard in basketball and has a clothing line called 3LiT in Atlanta. He attends Campbell High School.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Some of the obstacles I have faced throughout my career are just different human being’s personalities, morals, ignorance and self made beliefs. In this business, you deal with a lot of egos and people thinking that you work for them instead of with them. Once they get to a certain level, they try and put on this roll that you are beneath them. People like people to be yes men and that is something that my team and I aren’t.
Some of the challenges have been being in a male-dominated industry; as a strong woman, I am constantly told that I intimidate them; I personally think that is a weakness. I’m a woman who simply works my ass off.
We’d love to hear more about your work.
My business is a business based on core values and loyalty. Hard work is a must. I manage some of the coldest artists coming out of Chicago and Mississippi presently. I pride myself on being very well known in the industry for my work. I make stars and everyone knows that. I have a phenomenal team (Kirah, Zo, Beezy, Trisha, Maythe, Sal) that has worked with me over the years for our clients to go further in their music career. I also am a mentor, author and speak to people about life choices through my own personal experiences. I wear a lot of hats, besides being a manager as stated above, I am also a published author with a book that is out now called “Don’t Change”. It can be purchased on my site 323musicgroup.com. This manuscript deals with certain situations in the business and is also a mental stimulator for mental health. It will also be an audiobook and an eBook which is coming soon.
I have a poetry book that has been out for a few years available on Amazon called Relationshhhh vs. Relationships that is also a must-read. When I don’t dabble in music, I am managing my son’s basketball career and his clothing line, coming up with different cool ideas for the younger generation; this is actually when I get to clear my mind honestly lol.
My current artists, I have now consist of Franchika – Chicago, Toot – Mississippi, Shantina Lynet – Chicago, Apollosogodly Chicago
Adam Ness – Chicago and Ashlee Bankz – Chicago.
I am also working on a Huge Tech project with some colleagues from the industry (Beezy, Mogul) for a huge release in 2021. Right now, we are in the process of building the shell for it but I am super excited. God is amazing!
So, what’s next? Any big plans?
Well, right now I am focusing on my brand. I’m pushing my book, getting closer to God and focusing on my kids careers. I want to push morals and values. It’s imperative in my opinion that people learn and know their worth along with how to treat people along the way. This industry does not teach kindness and I’m trying to change that. My career has been a long one but I’m honestly ready to live and have fun doing it. God told me to touch one soul a day and let them know about him and that is really what I am doing. It will never be about me. My purpose is different. I know that I was put on this earth to teach so that’s what I am doing one soul at a time.
- Address: 2020 Howell Mill Road Suite 505
Atlanta GA 30318
- Website: 323musicgroup.com
- Phone: 7085439886
- Email: email@example.com
- Instagram: lyricalsheart , @323musicgroup
- Twitter: lyricaleyesmgnt
- Other: link.tree/lyrical