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Meet Jarvis Welch of Atlanta City Records & Direct Management in South

Today we’d like to introduce you to Jarvis Welch.

So, before we jump into specific questions about what you do, why don’t you give us some details about you and your story.
It all started in January 2019 when I first decided to start Atlanta city records at the time, I had already been managing two artists by the name of baby D and LMM Cooley. Knowing all the knowledge that I knew at the time about the music about the industry, I didn’t feel as if I knew enough so I wanted to learn more and I wanted to be more professional about it, so that people would take me more serious. So, I started an independent record label and it just took off from there as I started to work with more artist as far as management. I got told the word no several times. I didn’t have enough leverage to do the things that I wanted to do for my artist for my business. So, instead of working with people that hate the things that I need it, I started my own things pushed my own brand pushed my own artist and built that way. During my journey with Atlanta city records and building my own brand, I came across an A&R for Sony/Alamo Records by the name of Woobi the CEO Direct Management. Which we came in to partnership somehow and he helped me grow my brand and made me a manager and then a vice president of his company.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I feel as if it’s been a challenging role but I wouldn’t change anything about it.
Some of the struggles that I had along the way of building everything:
1. Quitting my job and staying on a set budget to grow my brand.
2. Investing into a lounge and it failed having to go back to a 9 to 5 job.
3. Having to separate myself from friends and family that were not good for me and my business.

Please tell us about Atlanta City Records & Direct Management – what should we know?
Atlanta city records is an independent record label.

We do everything that a record label does.

Also, being the VP for Direct Management.

Artist development

Event Coordinator

The PR For the Company

Is there a characteristic or quality that you feel is essential to success?

Being able to be teachable and not take criticism as bad thing.

Understand my role as a team player even if you are the CEO or in charge of something.


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Contact Info:

  • Phone: 6784679723
  • Email:
  • Instagram: @paid.jake_
  • Other: @Atlanta.crecords_

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