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Meet John Fulton of John Fulton Photography in Old 4th Ward

Today we’d like to introduce you to John Fulton.

John, please share your story with us. How did you get to where you are today?
I fell in love with image-making in high school, back in the pre-digital days. Watching my images appear in the developer was magical to me, and my high school darkroom became my temple. After high school, I moved from my native Colorado to California where I earned my BA in Photography and Digital Arts from Brooks Institute of Photography in Santa Barbara. After graduation, I moved to San Francisco and began my career, working for clients that include Microsoft, Barclays, Pfizer, Nissan and Ritz Carlton, among others. I lived and worked in Houston, Denver, Savannah and Atlanta, after my time in San Francisco. I enjoy change and to experience living in different places but I’ve lived in Atlanta for 5 years now and I don’t see leaving anytime soon. I’m happy to call Atlanta my home.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There’s always challenges, many that feel like a big deal at the time, but once I work through them, I don’t hold onto them and they’re hard to even recall.

One challenge that I deal with, as every commercial artist probably does, is just staying on top of new and evolving technology. Not long ago, a photographer was a photographer, a motion graphics person was a motion graphics person and 3D modeler was a 3D modeler. In one form or another, the market has made it a necessity to excel in a much larger spectrum than ever before and it can be hard to stay on top of it all while simultaneously running a business. I get bored doing the same thing for very long, so I’ve done well learning and adapting to do more than photography, like video, CGI, etc. But there are only so many hours in the day. If I had a superpower, it wouldn’t be flight or invisibility, it’d be the ability to not sleep!

John Fulton Photography – what should we know? What do you guys do best? What sets you apart from the competition?
My team and I provide creative visual content for advertising agencies and companies which includes photography, video and 3D modeling (CGI). I photograph a diverse spectrum of subjects for clients but specialize in photographing people and locations. I’m often hired for projects that have a conceptual nature to them and which require compositing, CGI or other technical skills to artfully bring all the captured material together in the final product.

Aside from technical skills and creative approach, what separates my company from others is my total dedication to a project. I’m a “work ‘till 4 am, whatever it takes to make a project the best it can be” type of person. I’m very lucky to have a patient and understanding wife…

What moment in your career do you look back most fondly on?
One of the proudest moments I’ve had in my career was being included in the “200 Best Advertising Photographers Worldwide” in 2015, which is conducted by Luerzer’s Archive, one of the foremost advertising publications in the world. It was a goal that I had for much later in my career, so it was a special honor to be included so early. I’ve since been included in 2016 and 2017.

Contact Info:

Image Credit:
John Fulton Photography

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