Connect
To Top

Meet Somanetha Moulate of HXProfessional

Today we’d like to introduce you to Somanetha Moulate.

Somanetha, please share your story with us. How did you get to where you are today?
I would say my story has been quite arbitrary, to say the least. I am a Haitian American first born. I was born in Brooklyn, New York; Raised in Boston, MA, until 15 years old when settling in South Atlanta. Growing up I didn’t know what I wanted to do specifically other than “help” people. I am now an entrepreneur based out of Atlanta and owner of HX Professional.

As a young girl challenged, with colorism; after being bullied in middle school, I struggled to find my confidence because of the texture of my hair and the color of my skin. With the impactful suggestions of what popular culture defined as beauty; I began a journey to find myself and my own sense of beauty. I learned makeup was not needed to create beauty, but a tool that could help someone see themselves and their uniqueness, from the inside, out. I saw it as an opportunity to simply enhance the greatness that is within.

After changing both colleges and majors several times, I ended up graduating with a bachelor’s degree in counseling, I spent 8 years of being active in local community and internationally within the ministry, missions and family counseling. I was involved in several charitable efforts and volunteerism with the compassion to look for ways to inspire others. I developed a passion for teaching interpersonal and intrapersonal skills and creating small group dynamics to assist teens to establish more meaningful relationships. Wanted to look for a device to connect with people.

Coming out of college, I was committed to personal empowerment, health and wellness, I strongly believe that makeup is one of the most impactful ways to express yourself and bring out the inner confidence in people. The passion to touch people from the inside out sparked the desire to change how women felt through makeup. With this focus, I felt led to the launch of several brands in the beauty industry, understanding that when people look good, they feel good. I felt like this device would leave a more lasting impression.

Has it been a smooth road?
I had many struggles starting my own business. One struggle was deciding to officially start the business: living in an “entertainment center” city like Atlanta, it felt like “ Did Atlanta really need another “cosmetic” anything?” It felt silly leaving a counseling career, to pursue my creativity —let alone, start a business out of it. I’ve learned that in being an entrepreneur you have to wear various hats while having to plan for the unknown. But after 6 years, I would not trade it for the world.

Being an entrepreneur has its benefits and its challenges but having a positive community around me definitely helps me to keep pushing past, points of pressure.

We’d love to hear more about your business.
HX Professional strives to not just be another cosmetic company, but a brand people want to continue to connect with. I’m currently working in the Atlanta production industry to create memorable looks for, commercial brands, photographers, designers and models. After embracing my own self-discovery, I wanted to take part in the journey of others; I recently released a new cosmetic lip line called, Moulate6 – by Hx Professional.

Is our city a good place to do what you do?
I believe Atlanta is a great place for beauty industry businesses. Atlanta has become the ‘New Hollywood” of the south. We have the busiest airport in the world, with this in mind; Atlanta is definitely open for space innovative companies and brands to keep up with the fast pace of the city media and production taking place in the city.

Contact Info:

Image Credit:
Marc Norsworthy & Co.

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • ATL’s Most Inspiring Stories

    Every neighborhood in Atlanta has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    Local StoriesSeptember 23, 2021
  • Hidden Gems: Local Businesses & Creatives You Should Know

    Every day we have a choice. We can support an up and coming podcaster, try a new family-run restaurant, join a...

    Local StoriesSeptember 22, 2021
  • Heart to Heart with Whitley: Episode 4

    You are going to love our next episode where Whitley interviews the incredibly successful, articulate and inspiring Monica Stockhausen. If you...

    Whitley PorterSeptember 1, 2021
  • Community Member Spotlights

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesAugust 27, 2021
  • Introverted Entrepreneur Success Stories: Episode 3

    We are thrilled to present Introverted Entrepreneur Success Stories, a show we’ve launched with sales and marketing expert Aleasha Bahr. Aleasha...

    Local StoriesAugust 25, 2021
  • Community Member Spotlights

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesAugust 19, 2021
  • Community Member Spotlights

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesAugust 9, 2021
  • Introverted Entrepreneur Success Stories: Episode 2

    We are thrilled to present Introverted Entrepreneur Success Stories, a show we’ve launched with sales and marketing expert Aleasha Bahr. Aleasha...

    Local StoriesJuly 21, 2021
  • Community Member Spotlights

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesJuly 10, 2021