Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.
LaShonda North
The biggest lie in my industry is that baking is cheap! That’s an absolute lie!! Ingredients are high! Materials are high and my time is higher! The baking industry is very competitive for that reason because can you always find someone that isn’t charging their worth or misquoting their work! Read more>>
Melissa Philippe
One of the biggest lies the maternal and wellness industries tell themselves is that one-size-fits-all care works for everyone. Many systems claim to prioritise “patient choice” or “cultural competence,” but in reality, care often centres on what’s easiest, fastest, or most profitable, leaving BIPOC families and those from marginalised communities underserved. Read more>>
Suzanne Nadell
I think when it comes to female leaders, it’s not a lie; it’s just not everything that we share. We tell women they can have it all. They can have faith, family, and career. But we stop short of telling them how to do that. That’s been a huge disservice to an entire generation and has led to unnecessary burnout. Read more>>
Brianna Gardocki
The “starving artist” lie has lingered way too long, and it holds artists back. When that lie is normalized, clients undervalue the craft. Artists provide both a service and a product, like any other industry, yet our work is often treated as if “anyone can do it.” AI images have only amplified that devaluation… Art has real utility and impact. Read more>>
Daverine Myers
“You have to follow trends to succeed.” While trends can be fun, chasing every trend often dilutes your brand and authenticity. Standing out comes from doing what you do best and putting your own spin on it. “We can’t charge premium prices because clients won’t pay.” This is common in boutique catering and small-scale hospitality. Read more>>
