Meet Shemon Luster of Savage Lanier Records (SL Records) in Roswell

Today we’d like to introduce you to Shemon Luster.

Shemon Luster is a 21-year-old multi-talent. Born in Rockford, Illinois, just west outside Chicago. Later growing up and musically blossoming in the Washington D.C. Metro area/Prince George County, Maryland. Shemon is a producer, songwriter, singer, multi-instrumentalist, and A&R. Best known for his production. At an early age, Shemon first began his journey of music interest in the COGIC (Church of God and Christ) church. Growing up around Chicago area gospel musician greats, and legendary Gogo musicians in D.C., Shemon use that musical inspiration for himself, learning how to play drums at age nine, soloing in the church choir at age 6, learning guitar/bass at eight and later learning keys/organ at 14.

At age nine, Shemon began attended performing arts school Ellis Arts Academy in Rockford, Illinois. That is where is music industry aspirations came about. It was there Shemon knew he wanted to do music on a bigger scale. Shemon began doing YouTube covers in middle school, quickly growing popularity doing covers of “Just A Kiss – Mishon, and Need You Bad – Jazmine Sullivan.” Those videos went on to have over 150,000 views by 2013. While spending his summers in Maryland every year, Shemon picked up producing after a cousin introduced him to the Propellerhead Reason 6 program. Shemon convinced his mom to buy him the program and a MacBook Pro and upon arrival of high school Shemon has started producing. Shemon would push beats he made after sports practices to local artists in Rockford, but his popularity began to quickly rise when he started pushing his beats to popular DMV Artists at the time, such as (Big Flock, Goldlink, Flex Kartel, Wale, and a host of others.) Right after graduating high school, Shemon moved back to the DMV area, looking to pursue the fast-rising music scene the was coming about at the time.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Smooth road? Nahhh. But I’ve loved every moment of the journey. Sometimes it makes me laugh, but the saying “Your L’s make you stronger” is the truest ish ever!!! I overcame many struggles along the way, songs getting cut, deals not falling through, artists quitting, lack of support, and many other things. But I learned that when you’re constantly going through these things, they’re strengthening you the entire time. You really just have to keep pushing and enjoy all the good and bad days. I feel you have to really be hungry enough. Those that make it on the other side were the ones that were the hungriest. Each obstacle has made my character come about. I’m not even done with the obstacles, I have even experienced my biggest one, I feel. We’re just getting started!

Savage Lanier Records (SL Records) – what should we know? What do you guys do best? What sets you apart from the competition?
My company Savage Lanier (SL Records), is a boutique production company, we also specialize in artist development. Currently, the company is home to Shemon Luster and Dyson Alexander. Dyson is an 18-year-old Rap Artist from Woodbridge, Virginia. Shemon and Savage have helped groom Dyson’s sound and artistry over the last three years. Recently executive producing Dyson’s last three projects. Many also come to SL Records for its premiere production services, such as songwriting services, beats, and mixing. Now the goal is specializing in marketing and media.

If you had to go back in time and start over, would you have done anything differently?
I learned to just make good RECORDS. That’s literally the only thing I focus on. With hit records, everything else will align, just get it to the right playmakers. I see a big shift happening. In fact, we’re in the midst of one right now. Now that the industry had bounced back monetarily, it’s sonically about to bounce to a new stage as well. I see big things happening on the urban side of music. I see hip hop and R&B going to Pop status if not already. Songwriting will become more impeccable, which I think will lead to “lifetime records” as I like to call them. Records that live on for generations. That industry has a version dope next class of supreme songwriters, from Nija Charles, Jozzy, Prince Chrishan, Ant Clemons, Derrick Milano, and many more. I’m paying very close attention. The uprise on popular songwriters is changing the music we’re listening to, sonically. The songs, especially R&B that are coming out today are taking me back to the 70s-90s style writing, right now is an interesting time and I love it.

Contact Info:

• Email: [email protected]
• Instagram: https://www.instagram.com/shemonluster
• Twitter: https://www.twitter.com/iamshemon

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