Introducing Greek Lyfe LLC, which includes Tonya Richardson, Bruce King, Fairell Merritt, Torri Logan and Erich Williams.
Please share your story with us. How did you get to where you are today?
The 5 of us have been friends from 15 to over 40 years. We came from different walks of life but ended up doing successful business together (Tax Preparation, Ice Cream Trucks, Mugshots Publication, Packaging Design Businesses and a host of others. One of us came across an idea that we thought could do well in a segment where we were all familiar with…Greek Letter Paraphernalia and we had never seen anything like this. We immediately created a name and established relationships, domestic and abroad, to bring these Divine 9 Greek Letter Insignia Phone Charging Cables to market. We spent a lot of time going to shows, determining what new products to bring to these shows and how we can create a greater presence online. Greek Lyfe Chargers made a significant pivot when COVID-19 hit. We focused solely on the e-commerce and targeted marketing. We were able to increase our monthly revenue by 1000% in a 3 month span. We’re still developing more innovative products and making partnerships to expand our business. With the political climate as high as it is, we’ve partnered with Black Voters Matter (an organization developed to eliminate voter suppression and increase the turn out at the voting booths) giving 25% of our proceed from our Vote 2020 T-shirts. Get yours at www.greeklyfe.com
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The road to where we are hasn’t been smooth. We’ve never had to get licensing before. Understanding how to sell Greek apparel, purchasing and manufacturing product was very new to all of us. We had to learn how to build a social media presence and be responsible for shipping and handling, responding to emails and reaching out to Fraternities and Sororities about selling at events.
Our biggest accomplishments was the development marketing on social media. We have more than doubled our sells all year in e-commerce after pivoting due to the pandemic.
Please tell us about Greeklyfe Chargers.
Greeklyfe chargers is a producer and seller of apparel and accessories geared toward the Divine 9 Greek Letter Organizations. The things that set us apart are our founders are members of four of the Divine 9 Fraternities and Sororities and we provide an exclusive product (Greeklyfe phone charging cables). I’m so proud of the growth we’ve seen in just two short years and how we made a pivotal shift in marketing as this pandemic came about.
If you had to go back in time and start over, would you have done anything differently?
If we had to start over, then focusing on Marketing and E-commerce early would be what we’d do differently. E-commerce and very well developed marketing campaigns have put our products in front of tens of thousands of our target audience. I wish we would have done this earlier in our short history. This would’ve saved us time, money and inventory had we moved this way.
Contact Info:
- Website: www.greeklyfe.com
- Phone: 470-382-0474
- Email: info@greeklyfe.com
Image Credit:
Erich Williams (not shown – Kappa Alpha Psi), Fairell Merritt (Standing – Omega Psi Phi), Tonya Richardson (seated far left- Alpha Kappa Alpha), Bruce King, Torri Logan (seated far right-Alpha Phi Alpha)
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