Meet Adelaide Naumann of Divine Goods in Lookout Mountain

Today we’d like to introduce you to Adelaide Naumann.

Adelaide, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I have worked off and on in the retail industry for about thirty years. Starting off in Austin, Texas in 1990, I worked for several local shops that would form my love for “gifting.” When I moved back to my hometown of Lookout Mountain, Tennessee in 2001, I became the Development Head for a North Georgia conservation organization my family started called the Lula Lake Land Trust. I worked there for seven years and loved being able to help with such an amazing non-profit. When my time at Lula Lake ended, I realized that my daughters would be leaving for college in the next few years and I had better figure out what to do with my time before they were gone and my house empty. My ex-husband owned a wine store in Chattanooga and hired me to be the buyer for retail items at his shop. It reminded me how much I loved working retail and helped me find the courage to start Divine Goods. Divine Goods is located in the basement of my house, which is a converted playroom turned warehouse.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For the most part, Divine Goods has been a fairly easy venture. I was lucky to be paired with an amazing mentor at the Small Business Development Center in Chattanooga, who keeps me on track.

There is also a great network of git box company owners online. The group of mainly women is called “Gift Box Babes” and is run by Torrance Hart. This group is my lifeline. When I feel discouraged or worried or happy, they are always there to lift me up. I would love to say there were NO hurdles but for the most part, I have been incredibly lucky and very supported by my local community.

Alright – so let’s talk business. Tell us about Divine Goods – what should we know?
Divine Goods is a small, woman-owned gift box company located in Lookout Mountain, Tennessee. We deliver locally and ship nationwide. Divine Goods offers gift boxes for all occasions – Holidays, Birthdays, Weddings, Baby Showers, Care Packages, Mother and Father’s Day, or just a memento to show that you care.

Divine Goods also has an amazing selection of corporate gifting options. Perfect for holiday gifts, ready to remind your clients or staff just how important they are. Ready to gift, wrapped beautifully with a personalized message. Divine Goods takes the hassle out of searching for the perfect gift and does it for you. Let Divine Goods do the work for you.

Is there a characteristic or quality that you feel is essential to success?
The characteristic that I strive for daily is integrity. This should not have to be said, but it’s seriously one of the most important attributes. Honesty is the best policy for everything you do; integrity creates character and defines who you are.

Pricing:

• Gift boxes run from $50 up to $250

Contact Info:

• Website: www.divine-goods.com
• Phone: 423-240-6046
• Email: [email protected]
• Instagram: instagram.com/divinegoodsgifts
• Facebook: facebook.com/divinegoodschattanooga
• Twitter: twitter.com/divine_goods
• Other: pinterest.com/divinegoodschattanooga

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