Today we’d like to introduce you to Dooley.
Dooley, can you briefly walk us through your story – how you started and how you got to where you are today.
I started Effect Fitness in my home garage a little over 3 years ago. At the time, I did not know this would ever be a legitimate business simply because of how I stumbled upon training people. I started training 2 people, who are still with the Effect Family today, as a favor for my uncle. At the end of the workout, they told me they never wanted to train with anyone else again. Each week, I noticed the numbers of people coming started to increase consistently. Before I knew it, my garage was too small. Since the garage, Effect Fitness has outgrown 3 locations in less than 2 years. Our family continues to grow, which makes me very excited for the future.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Although a blessing, there were challenges in keeping up with the growth from time to time. Since it wasn’t expected, finding the correct space that would accommodate the growth was a challenge. We’ve faced challenges with having class in very cold spaces and having limited space which caused for the use of creativity. We made it through though. I’m blessed to say we are in a facility that is over 14,000 square feet and in a community that needs us most.
Effect Fitness – what should we know? What do you guys do best? What sets you apart from the competition?
Our fitness program combines the intensity of cardio, weight and resistance training with music as the driving force.
Our family meets daily in the “bootcamp room” where weights, ropes, concrete slabs, and an arsenal of other body sculpting tools are provided. As you grab your sets, fall in line and get ready to experience a group workout that is encouraging, inspiring, motivating and beyond all – fun and addictive. We also offer small group training. Similar to the traditional thought of personal training, but in a group of about 10 people. The intensity offered in these small groups allow each person to push themselves, but also have a very team like feel.
The room is filled with a community of go-getters. Those who believe that our overall health and fitness is a crucial part of our lifestyle providing them with the energy they need to meet the demands of their families, careers, personal development, and the curation of our future selves. As a family we offer various opportunities to support our community. We open our doors each week to area vendors, most of which are members who are small business owners. This allows vendor’s access to over 400 members on the weekends who come eager to support and purchase the amazing items offered for sale.
What moment in your career do you look back most fondly on?
I was the most proud at the grand opening of our current location. There is no way I could not do all of this by myself. Our success is fueled by the passion of our Effect Family. It was rewarding to see the excitement and joy ooze from each member. We built Effect organically with no borrowed money, loans, investors, etc. Just going at our pace and trusting the process. I think that is beneficial information for many entrepreneurs. Most people believe they have to get into a mound of debt to make their business successful. We didn’t do that and it’s the most rewarding feeling ever.
Pricing:
- First Class is Free! $10/Drop in
- $70/Month for 3 Days a Week
- $90/Month for Unlimited Sessions
Contact Info:
- Address:1995B METROPOLITAN PKWY SW
- Website:www.effect.fitness
- Phone:4042540684
- Email:brownroberts2016@gmail.com
- Instagram:www.instagram.com/effectfitness
- Facebook:www.facebook.com/effectfitnessgetpaid
- Yelp:https://www.yelp.com/biz/effect-fitness-atlanta
Image Credit:
Paul McPherson – www.paulmcpherson.com
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